E-mail Marketing Specialist

About Yanarchy

Yanarchy is a Los Angeles–based talent management agency working with media creators and digital talents as scalable businesses. We focus on sustainable growth, strong monetization models, and long-term value by combining creativity with disciplined financial and operational execution.

Yanarchy is more than an agency. We are building an ecosystem of products and services where marketing, content, and data work together to drive predictable and scalable growth.

The Role

We are looking for an E-mail Marketing Specialist who will own and scale our email marketing channel as a key revenue and retention driver.

This role is ideal for someone who combines creative copy, technical execution, and analytical thinking — and enjoys turning audience behavior into personalized communication that converts.

You will manage the full email lifecycle: from campaign ideation and copywriting to automation, testing, and performance optimization.

What You Will Do

• Create and launch email campaigns from scratch — idea, copy, content selection, setup, and final send
• Build and optimize complex automation flows (Welcome, Warm-up, Abandoned Cart, Re-engagement, etc.)
• Perform deep audience segmentation based on behavioral signals for highly personalized communication
• Run continuous A/B tests on subject lines, hooks, bundle pricing, send times, message length, CTAs, and layouts
• Monitor and analyze key KPIs (Open Rate, CTR, Conversion Rate, Unsubscribe Rate)
• Turn insights into action by continuously improving email performance and monetization results

• Collaborate with content, design, and performance teams to align email with broader growth initiatives
   

   

Candidate Expectations

• 1.5–2+ years of experience in email marketing (product companies or e-commerce is a strong plus)
• Strong copywriting skills — ability to write conversion-focused messages aligned with brand tone
• Basic HTML/CSS skills for responsive email layout
• Analytical mindset and understanding of monetization funnels
• Experience with Power BI or similar analytics tools is a strong advantage
• Attention to detail, proactivity, and strong collaboration skills
• English level Upper-Intermediate (B2) or higher
   

Nice to Have

• Experience working with creator-driven or digital content businesses
• Experience in performance marketing environments

• Understanding of lifecycle marketing and retention strategy
   

   

What We Offer

• Fully remote work in a fast-growing international team
• Real ownership over a key revenue channel
• Creative freedom combined with a strong data-driven culture
• Competitive compensation
• Paid vacation, sick leave, and personal days off
• A team that values initiative, clarity, and results