Lead UA Manager (Paid Social)

We are looking for a Lead User Acquisition Manager to join one of our top-performing business units and take full ownership of growth through Paid Social.
This is an impact-driven role with end-to-end responsibility for UA performance, working at the intersection of traffic, product, monetization, and analytics.
You will drive growth decisions for iOS subscription products, scale Paid Social as the main growth lever, and manage UA execution and strategy across multiple products.

Responsibilities:

• Own P&L performance for products within the business unit
• Lead and scale Paid Social as the core traffic growth channel (Meta as primary)
• Make data-driven decisions to scale, optimize, or stop traffic sources, creatives, and experiments
• Build, prioritize, and validate growth hypotheses across: acquisition channels, creatives, funnel performance, onboarding, paywalls, and pricing
• Drive fast, informed decision-making based on analytics and unit economics
• Manage UA execution and strategy across products; manage UA team members
• Act as a single point of ownership for UA results within the unit
• Collaborate closely with Product, Growth, Monetization, Analytics, and Creative teams
• Align UA efforts with product changes and monetization strategy
• Provide regular reporting on key KPIs and performance metrics.
  
  What we look for:
• Strong hands-on experience in User Acquisition for mobile iOS apps with a subscription business model
• Deep expertise in Paid Social: Meta (must-have), TikTok (strong plus)
• Solid understanding of unit economics: LTV (including predictive LTV), CPA / CPP, ROAS, profit-driven optimization
• Strong understanding of the subscription funnel: Install → Trial → Paid
• Experience collaborating with product and monetization teams on: onboarding, paywalls, pricing decisions
• Ability to operate both strategically and hands-on
• Experience managing UA processes and prioritizing growth hypotheses
• Proven ownership mindset: takes responsibility for results, not just execution
• Experience managing at least 1-3 UA specialists.
  
  Nice to have:
• Broader experience across additional channels (TikTok, Google Ads, Apple Search Ads, etc.)
• Understanding of ASO and its impact on performance channels
• Strong A/B testing mindset and experience running growth experiments.

We offer:

• A supportive atmosphere - we’re all for creativity and providing opportunities for self-fulfillment
• Reimbursement of professional courses and trainings
• Working on inspiring products in a team of supportive professionals
• In-office, and hybrid/remote work opportunities
• Flexible working hours
• Professional equipment and access to the necessary programs
• Paid vacations, sick days
• A competitive salary package based on your unique expertise, skillset, and impact on the product
• Medical insurance
• A variety of corporate events and team-building activities.