Email Marketing Specialist — Mass Outreach, Deliverability and Infrastructure

We run high-volume email campaigns for lead generation across European markets (France, Belgium, Germany). We need someone who can build and manage email infrastructure that actually lands in inboxes — not someone who just knows how to use Mailchimp.
 

This is not a "send newsletters" role. If your experience is limited to marketing automation platforms with built-in sending, this isn't for you.

What you'll actually be doing:

• Setting up and managing email sending infrastructure — dedicated IPs, multiple domains, proper DNS configuration (SPF, DKIM, DMARC)
• Warming up new IPs and domains to build sender reputation
• Managing deliverability across major providers (Gmail, Outlook, Yahoo, European ISPs)
• Monitoring blacklists, bounce rates, spam complaints, and inbox placement
• Rotating sending domains and IPs when reputation drops
• Building and maintaining seed lists for inbox placement testing
• Segmenting lists and managing send velocity to avoid triggering spam filters
• Writing copy that converts without triggering content-based filters
• A/B testing subject lines, from names, and send times for European audiences
• Cleaning and validating lists to maintain low bounce rates
• Troubleshooting deliverability issues — diagnosing why emails are landing in spam and fixing it

Must-have experience:

• You've managed your own SMTP infrastructure (Postal, Mailcow, PowerMTA, or similar) — not just used ESPs
• You understand DMARC, SPF, and DKIM at a technical level — can configure DNS records yourself
• You've warmed up IPs and domains from scratch and know how long it takes and what can go wrong
• You've dealt with blacklist removal (Spamhaus, Barracuda, Microsoft SNDS, etc.) and know how to prevent it
• You know the difference between shared and dedicated IPs and when to use each
• You can read email headers and diagnose delivery failures
• You've worked with email verification tools (ZeroBounce, NeverBounce, MillionVerifier, or similar)
• You understand inbox placement testing (GlockApps, Mail-Tester, or similar)

Nice to have:

• Experience with cold outreach at scale (not just opt-in marketing lists)
• Familiarity with European anti-spam regulations (GDPR implications for email)
• Experience with Postal, Mautic, or self-hosted email solutions
• Knowledge of inbox rotation and multiple sender identity management
• Copywriting skills for European audiences (French, German, Dutch)

The reality:

Mass email marketing sits in a challenging space. Deliverability is a constant battle — IPs get flagged, domains get burned, providers change their filtering. The job involves constant monitoring, rapid response when something goes wrong, and staying ahead of filtering changes. If you've done this work before, you know exactly what I mean.

To apply, answer these questions:

1. Describe your experience setting up email sending infrastructure from scratch. What stack did you use and what was your peak daily send volume?
2. A new IP you've been warming for 2 weeks suddenly starts landing in spam at Gmail. Walk me through your diagnosis and fix process.
3. What tools do you use to monitor deliverability and inbox placement? How do you know there's a problem before your open rates tank?
4. What's your approach to domain/IP rotation? How many sending domains do you typically maintain per campaign?

Don't send generic proposals about "email marketing experience." If you've only used Mailchimp, Klaviyo, or similar ESPs, this isn't the right fit.