Lead SEO Specialist (B2B IT Services)

We’re looking for a Lead SEO Specialist who will own organic growth as a business channel, not just a marketing function. This role is about turning search visibility into consistent, high-quality B2B leads for IT service companies operating in competitive international markets.

You’ll be responsible for setting direction, building scalable SEO processes, and leading execution across technical SEO, content, and authority building — with a strong focus on measurable business outcomes.

What Success Looks Like

• Organic search is a reliable source of qualified leads;
• SEO priorities are clearly connected to revenue and growth goals;
• Content, links, and technical improvements work together as a system;
• The SEO team operates efficiently, with clear standards and ownership;

• The company stays visible in both traditional search and AI-powered discovery;

   

Key Responsibilities

• Define and own the SEO strategy for B2B IT service websites;
• Translate business goals into SEO roadmaps, experiments, and KPIs;
• Lead technical SEO initiatives in collaboration with developers;
• Build and scale SEO content processes: research, briefs, optimization, evaluation;
• Establish and control a high-quality link acquisition strategy;
• Oversee keyword research, search intent analysis, and semantic architecture;
• Monitor performance across the funnel: traffic, conversions, and lead quality;
• Set up and maintain tracking using GA4, GSC, and GTM;
• Adapt SEO approach to algorithm updates and AI-driven search environments;

• Identify growth opportunities through data, testing, and market analysis;

   

Required Experience

• 5+ years of practical SEO experience;
• Proven leadership or ownership of SEO direction (Lead / Senior / Head level);
• Hands-on experience with B2B IT services, tech consulting, or outsourcing companies;
• Strong understanding of SEO for US and UK markets;
• Advanced skills in GA4, Google Search Console, GTM, and data visualization tools;
• Experience with SEO platforms such as Ahrefs and rank tracking tools;
• Ability to manage specialists, contractors, or agencies;

• Solid understanding of how SEO fits into a broader digital marketing ecosystem;

   

Nice to Have

• Experience with AI-assisted SEO workflows or automation;
• Familiarity with CRO, UX principles, and user intent mapping;
• Basic knowledge of HTML/CSS or front-end constraints;
• Experience running experiments or SEO-related A/B tests;
• Strong communication and stakeholder management skills.