Google Ads Specialist (Search + Display)

Description:

We're looking for an experienced Google Ads specialist who knows both Search and Display networks inside out. This is hands-on work managing live campaigns daily, not strategy decks.

What you'll be doing:

• Managing Google Ads campaigns across Search and Display networks
• Driving high-volume desktop traffic to landing pages
• Keeping CPC as low as possible while maintaining traffic quality
• Building and testing ad creatives, audiences, and placements
• Setting up and optimizing Display campaigns with manual placements and exclusions
• A/B testing ad copy, bidding strategies, and targeting
• Daily monitoring and adjusting bids, budgets, and negative keywords
• Reporting on performance metrics (CPC, CTR, conversion rates, spend)

Must-have:

• 2+ years hands-on Google Ads experience (not just certifications)
• Strong experience with both Search AND Display campaigns
• Proven ability to drive desktop-heavy traffic (not mobile-first)
• Track record of keeping CPC low on competitive terms
• Experience with manual CPC bidding and bid adjustments
• Knowledge of placement exclusions and audience layering on Display
• Comfortable managing multiple campaigns and accounts simultaneously
• Can show real results - screenshots, case studies, or portfolio

Big plus:

• Experience with lead generation campaigns
• Familiar with European markets (FR, BE, DE)
• Experience managing large daily budgets ($500+/day)
• Knowledge of Google Ads scripts or automated rules
• Experience with landing page optimization for Quality Score

What we offer:

• Long-term ongoing work
• Fast communication, no bureaucracy
• Performance bonuses for hitting CPC/volume targets
• Full autonomy on campaign management
  
  
  Candidate needs to be comfortable working with aggressive/gray landers.