User Acquisition Manager (Performance Marketing- Gaming)

About the Company

We are a fast-moving, data-obsessed team redefining competitive sports gaming. We’re building the future of interactive sports entertainment. If you’re driven by scaling products, unlocking new channels, and shaping growth strategy from the ground up—you’ll thrive here.

The Role

We’re looking for a data-driven, high-ownership User Acquisition Manager who lives and breathes performance marketing. In this role, you will own and scale acquisition across paid social, emerging channels, and growth experiments—directly shaping the company’s growth trajectory. You’ll partner closely with the CMO, enjoy full strategic autonomy, and play a pivotal role in building the future of a fast-growing product.

Key Responsibilities

Paid Social & Performance Marketing

• Own and scale user acquisition across TikTok, Snap, Meta, and emerging social platforms.
• Manage budgeting, forecasting, pacing, and optimization with a focus on ROAS, CPA, and retention.
• Build and iterate creative + CPP testing frameworks to drive continuous A/B experimentation.
• Collaborate with design to translate insights into hypotheses and streamline creative production.
• Analyze creatives deeply to identify winning patterns, angles, and new opportunities.

Cross-Channel Growth

• Leverage experience with DSPs (Moloco, Liftoff, Unity, Kayzen), ad networks, and incent traffic.
• Test and scale incremental UA channels while managing fraud, quality, and attribution nuances.

Attribution & Analytics

• Demonstrate strong command of MMPs (Singular preferred), SKAN v4+, and privacy-centric optimization.
• Troubleshoot attribution discrepancies, event mapping, revenue tracking, and partner integrations.
• Define reporting standards, build dashboards, track daily KPIs, and deliver cohort + creative-level insights.

Growth Strategy & Execution

• Foster a culture of rapid experimentation: hypothesis → launch → measure → iterate.
• Partner with the CMO to refine strategy, share performance insights, and align on weekly priorities.
• Collaborate cross-functionally with product, data, design, and leadership teams.
• Proactively identify growth opportunities, diagnose blockers, and implement solutions.

What We’re Looking For

Must-Haves

• 4+ years of hands-on mobile UA experience in gaming.
• Deep expertise managing TikTok, Snap, and Meta at scale.
• Strong creative intuition with the ability to extract insights from hooks, angles, and asset performance.
• Fluency in attribution mechanics: MMPs, SKAN, SAN, event mapping, and cohort modeling.
• Proven track record of scaling budgets while maintaining CPA, ROAS, and LTV efficiency.
• Highly analytical with experience building dashboards, structured reporting, and cohort analysis.
• Independent, decisive, and effective in a fast-paced startup environment.
• Excellent communicator with the ability to influence priorities and collaborate cross-functionally.

Nice-to-Haves

• Experience with DSPs/ad networks.
• Familiarity with U.S. sports audiences, sweepstakes, or fantasy gaming.
• Exposure to creative automation workflows.

AI Capabilities (Required by 2026)

• Ability to leverage AI tools (ChatGPT, Midjourney, Runway, Claude, etc.) across the UA lifecycle.
• Use AI copilots to accelerate creative iteration, CPP validation, competitive research, and testing velocity.

What We Offer

• Strategic Ownership: Directly shape growth strategy with autonomy and CMO-level partnership.
• Impact: Your work will define our user acquisition engine and drive measurable business outcomes.
• Growth: Be a foundational member of the growth team as we scale globally.
• Fully Remote Culture: Work from anywhere with a passionate, async-friendly team.