CRM Manager (iGaming)

We at Performa HR are excited to find a top-notch professional for one of our clients. We are currently looking for an experienced CRM Manager to join an international iGaming company.
 

About the Company:
Our client is an international iGaming business with a team of approximately 110 specialists, developing five successful white-label products for the global market. All products are stable and have proven successful in Tier-1 GEOs.
 

Responsibilities:

• Launching and optimizing CRM campaigns across Email, Push, SMS, and In-app channels (using Customer.io).
• Setting up automated communication flows such as welcome, retention, and reactivation campaigns.
• Segmenting the user base based on behavior, activity, GEO, and VIP status.
• Conducting and analyzing A/B tests to improve campaign performance.
• Monitoring key CRM metrics across the funnel: Open Rate (OR), Click-Through Rate (CTR), Conversion Rate (CR), Retention Rate (RR), Daily Contribution (DC), Net Gaming Revenue (NGR), Retention, and Lifetime Value (LTV).
• Analyzing competitors’ CRM activities.
• Preparing reports on campaign performance and effectiveness.
   

Requirements:

• 2-3+ years of experience as a CRM Manager in the iGaming industry.
• Hands-on experience with CRM/ESP platforms (Customer.io or similar).
• Strong understanding of automated and triggered communications.
• Confident working with analytics and CRM metrics.
• Experience with A/B testing and segmentation.
• Basic HTML/CSS and SQL skills are a plus.