Head of Affiliates (iGaming) — Southeast Asia (SEA)

Let’s start with Hello.

If affiliate marketing for you is not just a channel but a full business unit with P&L ownership,
if SEA is not “one region” but a set of complex, fast-moving local markets,
and if you’re ready to take full responsibility for growth — let’s talk.

We operate and scale multiple B2C products (casino / sportsbook) and continuously launch new brands across global markets.

Our approach is built on:

• data-driven decision-making,
• speed of testing and scaling,
• deep local market expertise,
• long-term unit economics over short-term wins.

We are actively scaling in Southeast Asia and are looking for a Head of Affiliates (SEA) to take full ownership of the affiliate direction in the region.

Your Role

As Head of Affiliates (SEA), you will be responsible for the strategy, growth, and performance of the affiliate channel across key SEA markets, including Thailand, Vietnam, Indonesia, the Philippines, Malaysia, Singapore, and others.

This is a senior leadership role with direct impact on:

• regional P&L
• brand scaling
• traffic quality and LTV
• long-term business growth in SEA

Key Responsibilities

Strategy & Growth

• Build and execute the long-term affiliate strategy for SEA.
• Define priority GEOs, traffic sources, and cooperation models (CPA / RevShare / Hybrid).
• Scale volumes without sacrificing quality, focusing on ROI, LTV, and margin.

Partnerships & Business Development

• Build and manage strategic relationships with top affiliates, networks, media buying teams, and influencers.
• Lead negotiations at top-partner level: commercial terms, exclusives, long-term deals.
• Ensure partnerships comply with local regulations and internal compliance requirements.

Team & Processes

• Build, lead, and develop the affiliate team (Affiliate Managers, Team Leads).
• Design scalable processes, KPI frameworks, and performance reviews.
• Implement best practices, automation, and operational standards.

Analytics & Optimization

• Own affiliate performance metrics at the regional level.
• Analyze offers, partners, traffic sources, and unit economics.
• Make data-driven decisions on optimization and budget allocation.

Cross-Functional Collaboration

• Work closely with Marketing, Product, CRM, BI, and Compliance teams.
• Participate in localization of offers, landing pages, and promo campaigns for SEA markets.
• Monitor market trends, competitors, and regulatory changes.

Brand Representation

• Represent Azura Infinity at industry events and conferences in the SEA region.
• Strengthen Azura Infinity’s brand presence among key iGaming market players.

What We Offer

• A key leadership role in a fast-growing international iGaming group.
• Full ownership of the affiliate direction in SEA.
• Competitive compensation with a performance-based bonus structure.
• Flexible work format: remote or relocation (relocation support to Cyprus is possible).
• Work with a strong, multicultural team and real influence on business decisions.
• A transparent, results-driven culture focused on accountability and impact.

Our Ideal Candidate

• Strong background in affiliate marketing (iGaming experience is a major advantage).
• Deep understanding of Southeast Asia markets.
• Proven experience managing large affiliate portfolios and strategic partnerships.
• Knowledge of local cultural and regulatory specifics in SEA.
• Strong analytical and leadership skills.
• Ability to build strategy and deliver measurable results.
• Ownership mindset — you think like a business owner, not just a manager.