Media Buyer (Tiktok, Pinterest) / Traffic Manager

ZBL is an international EdTech product company that builds, launches, and scales proprietary education brands in the Health & Fitness niche, powered by global influencers and performance marketing. We operate as a full-cycle model: from idea and product development to marketing, analytics, and operations — fully in-house.

Key Responsibilities:

• Plan, launch, and manage ad campaigns on TikTok and Pinterest for multiple products and audiences.
• Conduct audience research, targeting, and segmentation specific to TikTok and Pinterest platforms.
• Monitor, analyze, and optimize campaigns to achieve KPIs (ROAS, CTR, CPC, conversions).
• Create, test, and iterate platform-specific ad creatives, videos, and pins for maximum engagement.
• Manage ad budgets and bidding strategies to ensure cost-efficient campaigns.
• Prepare regular performance reports with actionable insights for the marketing team.
• Stay updated with TikTok Ads Manager and Pinterest Ads features, trends, and best practices.
• Collaborate with designers, copywriters, and marketing teams to align campaigns with brand goals.

Requirements:

• Proven experience managing TikTok and/or Pinterest ad campaigns with measurable results.
• Strong analytical skills and experience using data to optimize campaigns.
• Knowledge of audience research, targeting, and ad segmentation on TikTok and Pinterest.
• Experience with ad creative testing, video and pin production, and A/B testing.
• Familiarity with ad budget management and bidding strategies.
• Excellent communication and collaboration skills.
• Ability to work independently and meet deadlines in a fast-paced environment.

Benefits:

• Health First: Free access to all our fitness products to stay in peak shape.
• Performance Rewards: Transparent bonus system, corporate English lessons, and rewards for outstanding achievements.
• Remote Culture: 100% remote work within a team of growth-oriented professionals.