User Acquisition Manager

Role Overview

We are looking for a User Acquisition (UA) Manager with proven experience managing multi-million-dollar performance marketing budgets in mobile products, with a strong advantage for short drama / entertainment apps. The role owns end-to-end paid acquisition across multiple channels and is fully accountable for scale, efficiency, and growth.

Key Responsibilities

• Plan, execute, and scale multi-million-dollar UA campaigns.

• Manage paid acquisition across Meta (Facebook & Instagram), TikTok, Google Ads (UAC), Snapchat, DSPs, and additional channels.

• Own and optimize core KPIs: CPI, CPA, ROAS, LTV, retention, and payback.

• Build and manage full-funnel UA strategies including prospecting, retargeting, and re-engagement.

• Lead creative testing strategy (UGC, video, hooks, formats).

• Analyze performance data and make data-driven scaling decisions.

• Collaborate with product, analytics, and monetization teams.

• Manage budgets, forecasts, and growth plans with full ROI ownership.

Requirements

• Minimum 3 years of hands-on experience in User Acquisition or Performance Marketing.

• Proven experience managing multi-million-dollar advertising budgets.

• Strong experience in mobile apps (iOS & Android).

• Experience in short drama / entertainment apps – strong advantage.

• Hands-on experience with Meta Ads, TikTok Ads, Google Ads (UAC), Snapchat Ads, and DSPs.

• Strong analytical skills and experience with attribution and analytics tools.

• Fluent English (written and spoken).

• High ownership, fast execution, and growth mindset.

Nice to Have

• Experience with subscription-based or content-driven apps.

• Experience scaling campaigns in Tier-1 markets (US, EU).

What We Offer

• High-impact role with real ownership.

• Large budgets and freedom to scale.

• Fast-paced, performance-driven environment.

• Competitive compensation.