CRM manager (igaming)

We are a fast-growing online casino committed to delivering the best gaming experience to our players. We are looking for a talented CRM Manager to build personalized and effective communication strategies, increase player engagement, and improve retention.

What You’ll Do:

• Develop and optimize player communication flows (email, push, SMS, etc.).
• Set up personalized campaigns in CDP (Customer.io), working with variables and segmentation.
• Improve key retention metrics (Retention Rate, Churn Rate, Conversion, LTV, Stickiness).
• Analyze the effectiveness of promotional campaigns and mailings, tracking key email marketing metrics (OR, CR, Deliverability).
• Conduct A/B testing of content, send times, and trigger-based campaigns.
• Propose and test hypotheses to enhance communication strategies.
• Monitor the integration and optimization of CRM tools.
• Prepare reports, analyze user behavior, and assess campaign performance.

What We’re Looking For:

• At least 2 years of experience in CRM/Retention, preferably in iGaming.
• Knowledge of key casino metrics (GGR, Total Bet, Wager, Cash-in, etc.).
• Understanding of email marketing metrics and domain reputation.
• Basic knowledge of HTML, CSS, experience with variables and personalization.

What We Offer:

• Work in a top-tier iGaming team..
• Flexible schedule, remote work.
• Access to advanced tools and technologies.
• 21 paid vacation days.
• Paid sick leave.
• The opportunity to work with a team of true professionals.