Market Research Analyst (Web)

About us:
 

BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
 

Your Impact:

• Generate and validate hypotheses based on quantitative and qualitative data 
• Conduct independent and in-depth market and competitor research in the digital health & fitness space
• Analyze competitors’ products, positioning, traffic sources, creatives, and full user journeys
• Generate and validate hypotheses based on quantitative and qualitative data 
• Identify growth opportunities across web and web-to-app onboarding funnels
• Explore, validate, and track market, product, and UX trends
• Turn research findings into actionable insights and recommendations
• Monitor competitors’ launches, portfolios, messaging, partnerships, and positioning changes
• Prepare clear, well-structured presentations and insights for stakeholders
   

About You:

• 2+ years of experience in market research, competitive intelligence, analytics, or related roles
  Hands-on experience with web B2C products in product, growth, or analytics contexts
• Strong product-oriented mindset and ability to connect research insights to business and product impact
• Proven experience in conducting independent qualitative and desk research
• Strong analytical and critical thinking skills; confident working with both quantitative and qualitative data
• Solid understanding of product and growth drivers (UX, onboarding, acquisition, conversion)
• Excellent attention to detail and ability to focus on key insights.
• Upper-Intermediate English (B2+)
   

Will be a plus: 

• Experience with research frameworks
• Previous collaboration with product, growth, or marketing teams
• Experience in health & fitness, digital products, or subscriptions
   

What will help you in your work?

• FigJam / Miro / Google Sheets
• Facebook Ads Library / AdHeart
• SimilarWeb 
• Tableau 
   

What you get at BetterMe:

A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Time off & balance. 20 paid vacation days, paid sick leave, and additional days off around public holidays.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.