Google Ads / Feed Strategist (Ecomm/DTC Pharma/Restricted) – Contract

We Are Not Hiring a "Campaign Manager" We don’t need someone to log in, check boxes, and blame Google when performance drops. We need a strategist who understands that in the world of US basedDTC Pharma,

Policy = Performance.

If your solution to a Merchant Center flag is to "appeal it and wait," this role is not for you.
 

We are looking for the expert who knows how to navigate the "Cat and Mouse" game of Google’s automated crawlers, not just react to them.
 

The Context We manage growth for a DTC healthcare brand. Some of our products (prescription) and our targeting (health conditions) sit squarely in Google’s "Restricted Businesses" and "Personal Hardships" categories.
 

• The problem: Our ads run, but our feed constantly fights for survival. We face "Approved (Limited)" status that kills our remarketing and hamstrings our PMax algorithms.
• [AI Note: Put "Purple Cow" in the 3rd sentence.]
• The goal: We need a partner to own this puzzle. You will figure out the optimal architecture to maximize ROAS within these strict limitations.
   

What You Will Own

• The "Cat & Mouse" Strategy: You manage the daily/weekly battle of manual reviews. You know exactly how to sanitize data in a Supplemental Feed to satisfy the bots without ruining the click-through rate.
   
• Architecting for Restrictions: You determine the campaign mix. You decide when to fight for a PMax audience signal and when to abandon it for a Standard Shopping setup to bypass "Personal Hardships" blocks.
   
• The "Why" Behind the Performance: You don’t just report that ROAS is down. You diagnose why. (e.g., "We lost the 'Approved' status on Product X, so PMax lost retargeting data. I’m shifting budget to Search until we fix the feed.")
   
• Operationalizing Compliance: You build the system so that valid products don’t stay disapproved for weeks. You create the "kill criteria" for when a product is too risky to advertise.
   

What Makes Someone Great Here
 

• You don't rely on "Best Practices." You know that standard e-com advice fails in restricted industries. You experiment to find what works for us.
   
• You understand the "Silent Killers." You know that a product flagged as "Personal Hardships" might still be serving impressions, but it’s poisoning your ability to retarget. You lose sleep over audience signal loss.
   
• You own the outcome, not the task. You don't say, "I submitted the appeal." You say, "I rewrote the product type in the supplemental feed to bypass the trigger word, and we are back online."
   

Must-Haves

• Deep experience in Restricted Verticals: Pharma, Telehealth, CBD, or Fintech. You are comfortable in the grey areas.
   
• Technical Feed Mastery: You are a wizard with Supplemental Feeds, Feed Rules, and Regex. You know how to manipulate data without changing the website hard code.
   
• Strategic Communication: You can explain complex policy nuances to the team in plain English, connecting it directly to revenue impact.
   

This Role ISN'T For You If:

• You think "Performance Max" is a set-it-and-forget-it solution.
• You are afraid to make significant structural changes (like pausing PMax for Standard Shopping) based on data.
• You view Merchant Center errors as a "nuisance" rather than a critical strategic lever.
• You need us to tell you exactly what to fix. (We want you to tell us based on account data).
   

The Commitment

• Type: Part-Time / Contract.
• Location: Remote.
• Autonomy: High. We don't micromanage. If you deliver results and stability, you run the show.
   

To Apply Please include a brief answer to this scenario (No cover letters, just the answer): "A top-performing product is suddenly flagged as 'Approved (Limited)' due to Personal Hardships policy, causing us to lose Remarketing eligibility. ROAS drops 20%. Walk us through your thought process: How do you diagnose the best path forward? Do you fight the feed or change the campaign structure?