Marketing Generalist (Paid + Lifecycle)

Chessiverse is an online chess platform where you can play, practice, solve puzzles, and study courses against human-like bots. 

Our mission is to provide the world’s most realistic bots who mimic human opponents - without the stress of playing against actual humans. 

Now we are looking for a hands-on growth operator who turns Chessiverse into a predictable acquisition and retention machine. Your primary focus is performance marketing (Google Ads first, Meta second), supported by lifecycle email and social to increase activation and conversion. You’ll own the full loop: tracking → campaign execution → creative/testing → funnel improvements → reporting. The role can start as a consultant to quickly demonstrate impact, with a clear path to convert to a full-time position once the system is working and scaling.

What you'll own

1) Google and Facebook Ads

Goal: Efficient acquisition with clean measurement and a steady testing cadence.

• Build and manage Search + YouTube campaigns: structure, keywords, match types, negatives, audiences, geo/language, bidding strategy
• Write/iterate ad copy and extensions; coordinate landing page messaging to match intent
• Set up and maintain conversion tracking (trial, purchase, key activation events)
• Run weekly testing: new keyword clusters, ads, landing page variants, audience segments
• Set up and manage Meta campaigns: prospecting + retargeting; creatives tailored to chess audiences
• Create/coordinate UGC-style ads, short-form video concepts, statics, and carousels
• Maintain audience hygiene: exclusions, retention windows, frequency monitoring
• Produce clear weekly reports: spend, CPA/CAC, conversion rate, trial→paid performance, insights, next actions
• Attribution & tracking hygiene (GA4/GTM/pixels/UTMs)
• Landing page optimization (CRO)
• Offer + funnel design

2) Newsletters / Lifecycle Email

Goal: Increase activation, retention, and paid conversion via email.

• Build an email calendar: weekly newsletter + key lifecycle automations
• Create flows: welcome/onboarding, "resume learning," winback, trial conversion, churn prevention
• Segment based on behavior (e.g., new users, active learners, lapsed, trial users)
• Measure outcomes beyond opens: clicks to key actions, activation lift, conversion lift

3) Social Media & Community Management

Goal: Consistent presence that supports paid + community + credibility.

Channels: Twitter, Facebook, Instagram, Discord

• Maintain a posting cadence (short-form clips, puzzles, mini-lessons, product highlights, community spotlights)
• Repurpose high-performing paid creative into organic (and vice versa)
• Light community engagement: replying, prompting discussion, sourcing content ideas
• Community growth loops

Cross-channel responsibilities

• Measurement & Analytics: Maintain a single-source-of-truth dashboard. Diagnose where the funnel leaks.
• Positioning + Messaging: Keep ads, landing pages, emails, and social consistent around core value props.
• Creative Direction: Brief, iterate, and ship creative assets.
• Experimentation cadence: Run structured tests and document results.
• Coordination with product/content: Feed back what users respond to (objections, hooks, feature requests, pricing friction).

What "good at chess" means in practice

You can speak to chess players credibly and create/critique chess-related marketing without sounding like an outsider:

• Comfortable with common chess concepts and improvement paths (tactics, openings, endgames, rating goals)
• Can write clear English explanations about chess learning
• Can generate marketing angles that resonate with real player motivations (confidence, consistency, rating milestones, time constraints)

Requirements

• Very strong English: You write high-clarity copy for ads, landing pages, and emails, and you can edit ruthlessly.
• Performance marketing competence: You've managed budgets and can show you improved CPA/CAC, conversion rate, or LTV/CAC (case studies or examples).
• Hands-on operator: You can set things up, run campaigns, and troubleshoot tracking—not just advise.
• Comfort with data: You can interpret results and decide what to do next without hiding behind vanity metrics.

What success looks like

• Paid acquisition: CPA/CAC to signup (and to paid, if measurable), ROAS (if applicable), conversion rate improvements.
• Funnel: Landing page CVR, trial→paid (or signup→paid), activation metrics (first meaningful session, course completion step, etc.).
• Email: Activation lift, conversion lift, churn reduction signals (not just open rate).
• Output: Consistent weekly testing cadence + documentation + stable tracking.