Senior SEO Specialist (Google, Gambling)

We are looking for an experienced Senior SEO Specialist with deep expertise in Google SEO and proven success in the gambling/betting niche. You will be responsible for developing and executing SEO strategies that drive sustainable organic growth in highly competitive markets.

Key Responsibilities

• Develop and execute SEO strategies aligned with business goals
• Drive organic growth for gambling/betting projects in highly competitive GEOs (Tier 1 / Tier 2 / Tier 3)
• Lead both on-page and technical SEO improvements
• Manage and scale link-building, outreach, and PBN strategies
• Analyze competitors and identify growth opportunities
• Work with content, product, and tech teams to implement SEO initiatives
• Monitor Google algorithm updates and adapt strategies accordingly
• Achieve and maintain TOP-3 / TOP-10 rankings for high-value money keywords

Requirements

• 4–5+ years of experience in SEO, including at least 2 years in the gambling / betting niche
• Proven cases of promoting high-competition projects (casino, sportsbook, affiliates)
• Experience working with product-oriented teams is a strong advantage
• Deep understanding of:
  • Gambling market specifics across Tier-1 / Tier-2 / Tier-3 GEOs
  • Google SEO (primary focus)
• Expert knowledge of:
  • On-page SEO (site structure, content optimization, E-E-A-T, CTR, SERP features)
  • Technical SEO
  • Link-building, outreach, and PBN management
• Strong experience in competitor analysis and identifying SEO growth points
• Solid understanding of Google algorithms and experience working through major updates
• Ability to effectively collaborate with technical and cross-functional teams

This role requires a strategic thinker with hands-on expertise who can compete in aggressive SEO environments and deliver measurable business results through organic search.