Lead of Brand and Communications

Skylum allows millions of photographers to make incredible images faster. Our award-winning software automates photo editing with the power of AI yet leaves all the creative control in the hands of the artist.
Join us on our mission to make photo editing enjoyable, easy, and accessible to anyone. You’ll be developing products with innovative technologies, providing value and inspiration for customers, and getting inspired in return.

Thanks to our incredible team of experts, we’ve built a collaborative space where you can constantly develop and grow in a supportive way. At the same time, we believe in the freedom to be creative. Our work schedule is flexible, and we trust you to give your best while we provide you with everything you need to make work hassle-free. Skylum is proud to be a Ukrainian company, and we stand with Ukraine not only with words but with actions. We regularly donate to various organizations to help speed up the Ukrainian victory.

Mission of the Role

To build and strengthen Skylum’s global identity as a multi-product ecosystem for creators.

This role is responsible for helping transform market perception of the company from “the maker of Luminar” into a leader in innovative solutions for visual content creation. The mission includes ensuring strong synergy across existing products (Desktop, Mobile, Web) while laying a solid foundation for the seamless launch of future products under the Skylum brand.

Core Competencies:

• 2+ years of experience in a Brand Marketing Lead or Head of Brand Marketing role
• Systems & architectural thinking — the ability to design scalable, long-term communication systems that go beyond individual features or updates and consistently articulate the value of the entire product ecosystem over time.
• Narrative architecture — the ability to create clear, simple, and compelling narratives, and adapt the same core message for internal teams as well as for external audiences: hobbyists, professional photographers, lifestyle creators, and educator-influencers.
• Brand evangelism — confidence and credibility in public speaking, representing the company at conferences, in media interviews, and in conversations with global corporations. This role serves as a strong, intelligent, and inspiring voice of Skylum.
• Data-driven mindset — hands-on experience with Brand Lift Surveys, Sentiment Analysis, Share of Voice (SoV), potential reach/readership, earned media value, and similar metrics, along with a strong understanding of the tools, methodologies, and best practices behind them.
• Exceptional written and verbal communication skills — native-level or near-native English, with the ability to craft persuasive narratives, pitches, and communications, and to adapt tone and messaging across audiences, markets, media formats, and cultural contexts.
• AI literacy — advanced proficiency with two or more AI tools applied to marketing, research, productivity, or creative workflows.
• Creativity — the ability and desire to think beyond conventions, generate strong story angles, and create moments that inspire, surprise, and resonate.
• Interest in art and visual culture — a refined sense of aesthetics, taste, and appreciation for design and creativity.
• Proactivity and high energy — enthusiasm, initiative, and the ability to propose and drive brand activations and visibility opportunities without waiting for direction.
• Ownership and accountability — full responsibility for outcomes, including brand performance, reputation, and public perception of the company.
• Genuine passion for technology and innovation, combined with a deep understanding of the product and its value for users.

Key Responsibilities

• Lead the Brand Team
• Create a clear architecture of brand pillars, key messages, and value propositions
• Define and develop the Skylum brand voice
• Speak (or provide) a confident public spokesperson for the company at conferences, interviews, and industry events
• Co-create and launch a community strategy for Luminar/Skylum alongside the CMO
• Build long-term trust and engagement with creators and professional users
• Create a transparent system to measure the impact of brand and communications on business
• In-house metrics such as brand sentiment, share of voice, brand lift, reach and earned media value
• Strengthening Skylum’s authority in the creative technology ecosystem

What we offer:

For personal growth:

• A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;
• An educational allowance to ensure that your skills stay sharp;
• English and German classes to strengthen your capabilities and widen your knowledge.

For comfort:

• A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly;
• The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.

For health:

• Medical insurance;
• Twenty-one days of paid sick leave per year;
• Healthy fruit snacks full of vitamins to keep you energized.

For leisure:

• Twenty-one days of paid vacation per year;
• Fun times at our frequent team-building activities