User Acquisition Manager (AI Products)

Inception-1 is a product company that creates AI-driven B2C products designed to help people feel more connected and less alone. Our mission is to build meaningful digital experiences that blend technology with empathy — and to prove that technology can be both human and transformative.

We are looking for a User Acquisition Manager to take end-to-end ownership of Meta performance campaigns, with strong cross-functional collaboration.

Responsibilities:

• Launch, manage, and optimize performance marketing campaigns on Meta.
• Optimize campaigns based on ROAS, LTV, and unit economics.
• Run A/B and split tests across creatives, campaigns, and landing pages.
• Analyze performance data, identify trends and insights, and scale winning approaches.
• Create clear and detailed tasks for photo/video designers and manage execution.
• Develop, maintain, and improve automation and auto-rules for acquisition.
• Conduct competitor analysis and generate growth hypotheses.

Requirements:

• Hands-on experience in running and optimizing Meta (Facebook Ads) campaigns.
• Strong experience working with CPA, ROAS, LTV, budgeting, and performance analytics.
• Experience with W2W, W2A, AEM, CAPI + Pixel optimization.
• Proven experience with A/B and split testing of creatives, campaigns, and landing pages.
• Strong analytical skills and data-driven decision-making.
• Experience creating briefs and tasks for designers and managing creative production.
• Experience building and managing auto-rules and campaign automation.
• English level: Upper Intermediate+.
• Hands-on experience with Meta Ads Manager, Tableau, Amplitude, Jira, Confluence, Birch.
• Proven experience in managing and scaling $50K+ daily ad spend.

Nice to Have:

• Experience with multiple UA channels: TikTok, Google Ads, Apple Search Ads, Snapchat, Pinterest.
• Proven experience launching campaigns from scratch and scaling with lean budgets.
• Understanding of performance marketing changes after iOS 14.5+.
• Bachelor’s degree in marketing, economics, analytics, or a related field.

What we offer:

• Flexible work schedule and remote-friendly culture.
• Online services of a corporate doctor, and after the probationary period — health insurance in Ukraine.
• 20 working days of paid vacation per year, unlimited sick leave.
• All equipment necessary for work.
• Compensation for the best courses on the market, corporate online meetups and lectures, a large library, business and management schools for employees.
   

Join our team of performers, practitioners and global changemakers!