UGC Specialist

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements — and our greatest value — is our team. We believe in people, in our shared values SELECT, and in the idea that fortune favors the bold.

Together with our Collaborative Marketing Team Lead, Nataliia, we’re looking for a UGC Specialist to scale creator partnerships and boost the performance of our UGC creatives.

The Collaborative Marketing team works across three core areas: influencer marketing, brand collaborations, and UGC advertising. The UGC direction is the largest and plays a key role in supporting our paid media efforts.

In this role, you’ll primarily work with UGC for physical products — collaborating with creators to produce ad-ready content that highlights real-life use, benefits, and emotions. You’ll also occasionally support digital products, applying the same performance-driven UGC approach.

Our focus is on creating scroll-stopping UGC ads that help the Creative Marketing team clearly communicate how our products make people’s lives better and drive results across paid channels.

You're a great match if you want to:

• Build and scale UGC ad strategies — working closely with creators to produce performance-driven ad content
• Turn product value and brand mission into scroll-stopping UGC ads that resonate with real users
• Experiment with new UGC ad formats, hooks, angles, and creator approaches to improve paid performance
• Develop long-term relationships with UGC creators that help continuously test, iterate, and scale ad creatives

What you'll be doing:

• Sourcing and communicating with UGC creators across different markets (US, LATAM, Europe).
• Managing the full creator workflow: negotiations, contracts, timelines, and deliverables.
• Writing clear, performance-oriented briefs and scripts tailored to each creator and ad hypothesis.
• Generating ideas for UGC ad tests, creative angles, hooks, and messaging variations.
• Analyzing UGC ad performance and optimizing creatives based on data and insights.

What you need to join us:

• 1+ year of experience in a similar role (UGC management, influencer marketing, performance marketing, copywriting, SMM, or advertising)
• Hands-on experience working with UGC or influencer content for physical products is a strong plus
• Basic understanding of key marketing and performance metrics
• Creativity combined with the ability to translate ideas into clear, actionable briefs
• Experience writing scripts or briefs for UGC creators or influencers
• Familiarity with Meta Ads Manager and/or TikTok Ads
• Analytical mindset — you rely on data to make decisions and improve results
• English proficiency at B2 level or higher
• Your superpowers: creativity, proactivity, and strong communication skills

What we offer:

• Work within an ambitious team on a socially impactful education product
• An office with a reliable shelter, generators, satellite internet, and other amenities
• Access to our corporate knowledge base and professional communities
• Personal development plan
• Compensation for English language learning, external training, and courses
• Medical insurance and full sick leave compensation
• Company doctor and massage in the office
• Sports activities: running, yoga, boxing, and more
• Corporate holidays: we go on a week-long paid holiday to rest and recharge twice a year
• Supporting initiatives that help Ukraine. Find out more about our projects here

Are you interested? Send your CV!