Product Marketing Manager (Music Apps)

About project

Music Apps at Gismart manages a portfolio of global music apps with nearly 500M installs — proof that mature products can still grow fast.
We challenge funnels, creatives, and assumptions to scale sustainably.

What you will do:

• Own Web2Web acquisition funnels
• Define and optimize funnel structure, messaging, and user flow to maximize CVR and LTV
• Partner with UA, Creative, Design, Product, and Engineering teams to launch and iterate funnels
• Drive checkout optimization
• Translate product features into high-performing acquisition narratives
• Define user personas and intent-based segments

• Lead A/B testing roadmap across landings, pricing, and offers

   

Key qualifications:

• 1+ years in Product Marketing, Growth, or Performance-oriented roles
• Hands-on experience with Web2Web or Web2App acquisition funnels
• Strong understanding of paid traffic dynamics (Meta, Google, TikTok, etc.)
• Proven experience improving conversion rates and acquisition efficiency
• Data-driven mindset with experience reading funnel analytics
• Experience running A/B tests at scaleStrong cross-functional collaboration skills

• Ability to prioritize experiments based on impact vs effort

   

Would be a plus (flexible requirements):

• Familiarity with Stripe, Paddle, or other web payment platforms

• Ability to build funnels in no-code tools

   

Personal qualities:

• Strong sense of ownership and accountability for acquisition results
• Highly analytical and comfortable making decisions based on data
• Structured thinker who can break complex funnels into clear, testable components

• Bias toward action with a test-and-learn mindset

   

Employee Benefits:

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs.
• Сoworking Compensation: We provide 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace.
• Public Holidays Policy: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.
• 100% Sick Leave Compensation
• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs.
• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools.
• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses.
• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.
• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.