Founding GTM Lead

Full-time / Remote

About EVE

EVE is an AI Revenue Operator for small businesses — turning inbox chaos into revenue.

Most SMBs still run sales through email and RFQ forms, not CRMs — and lose 20–30% of potential revenue simply because leads go stale or follow-ups get missed.

EVE connects directly to the inbox, uncovers hidden opportunities, and helps teams close revenue automatically — with no setup, no CRM, no heavy process.

We’re backed by Firsthand VC, a16z Scout, Acquisition.com Ventures, Founders Future, and founders of Slack, Hugging Face, and G2 — and we’re just getting started.

Main Goal:

Build EVE’s product-led go-to-market engine from the ground up.

You’ll take early founder-led momentum — strong usage signals, early paid customers — and turn it into repeatable activation, conversion, and growth loops.

This is not a “brand marketer” or “strategy-only” role.
This is a hands-on PLG role where speed, copy quality, and experimentation matter more than decks.

This role is NOT for you if:

• You prefer long planning cycles over weekly shipping and iteration
• You mainly operate as a solo contributor without tight collaboration with the team
• You don’t enjoy writing copy daily (outreach, lifecycle, founder content)
• You need a fully defined scope before acting
• You optimize for polish over learning speed

What You’ll Do

1. Build & Scale the Product-Led Growth Engine

• Design and run weekly growth experiments across 
• Identify repeatable PLG motions that drive trials, demos, and paid conversions
• Work closely with Product to define PQLs, activation events, and aha moments

2. Own Messaging, Copy & Storytelling (High Output Required)

• Write and iterate outbound sequences (email + LinkedIn) with measurable results
• Create lifecycle emails, landing pages, and in-product messaging
• Turn product insights and customer behavior into sharp, relatable narratives
• Expected output: 10–20 pieces/week (short-form counts)

Copy quality and speed are core success metrics for this role.

3. Amplify Founder-Led Growth

• Turn founder insight and traction into scalable growth assets:
  • LinkedIn posts, short-form video, carousels, case stories
• Build a repeatable system for founder-led distribution (not one-offs)
• Translate customer wins and insights into inbound demand

4. Community, Partnerships & Loops

• Build partnerships with complementary tools serving the same SMB audience
• Experiment with referral and viral loops (e.g. “Sent by EVE”)
• Engage SMB communities (Slack, Reddit, niche groups) with value-first content
• Identify underpriced, unconventional channels early — and test fast

What You Bring

Must-haves

• 5+ years in growth / GTM roles at fast-moving SaaS or PLG startups
• Strong PLG experience
• Proven ability to write high-quality copy fast (outreach + content)
• Comfortable owning strategy and execution end-to-end
• Experience working closely with founders in early-stage environments
• Strong team operator: communicates clearly, asks for help early, gives feedback

Bonus

• SMB or non-technical audience experience
• AI, productivity, or workflow tools
• Founder-led or community-driven growth motions

What Success Looks Like

First 45 days

• Clear ICP prioritization backed by data
• 3–5 validated growth or activation loops
• Strong baseline lifecycle messaging live
• Founder-led content system running weekly

3-6 months

• Repeatable PLG engine driving revenue
• Clear positioning in 1–2 core SMB segments
• Scaled channels with known unit economics
• Team expansion as leverage (not replacement)