Head of User Acquisition

🌍 Full-time | Remote first (Ukraine preferred; hybrid in Kyiv is a plus) | Mental Health Tech
💙 Pleso Therapy is one of the fastest-growing Mental Health startups in Central-Eastern Europe. We’re building the mental health platform of the future – a trusted space for people to find support when they need it most. With hundreds of therapists on board and thousands of sessions every month, we’re already changing lives.
The most iconic Ukrainian business of 2021 according to AIN.UA.

We are looking for a Head of User Acquisition to own and scale our growth engine across markets.
💡 This role is about building a high-impact UA function from strategy to execution: driving sustainable growth, managing paid acquisition at scale, building strong analytical foundations, and leading a performance-driven team.
You will work closely with Marketing leadership, Product, Analytics, and Creative teams, taking full ownership of user acquisition efficiency, experimentation, and long-term unit economics.
 

🎯 Your Impact Areas

• Build and scale the User Acquisition function end-to-end: from strategy to day-to-day operational excellence
• Hire, mentor, and grow a high-performing UA team, with clear structure, ownership, and delegation
• Launch and scale paid acquisition channels (Meta, Google Ads, TikTok, and others)
• Identify new growth opportunities through growth hacking, testing non-standard approaches and bold hypotheses
• Drive deep analytical work: from marketing performance metrics to unit economics and LTV
• Build effective collaboration with the Creative team: task setting, brainstorming, and performance evaluation

🧠 Your Superpower Stack

• Strong background in User Acquisition / Performance Marketing (5+ years)
• Proven experience managing large budgets and complex campaign structures
• Deep understanding of key metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, and how they impact the business
• Data-driven mindset with strong systems thinking
• Experience leading teams and building processes in high-growth environments
• Ability to think beyond channels with a product- and business-oriented mindset
• English level: Upper-Intermediate or higher

➕ Nice to Have

• Experience in product-driven or tech companies operating in CEE and Tier 1 markets

🧩 Recruitment process for this position:

1. Introductory call (45 minutes). A get-to-know-each-other call to align on expectations and culture fit.
2. Deep-dive interview (1 hour). A conversation with our CMO to discuss your test assignment, past experience, and future potential.
3. Final interview. A strategic conversation with CEO.
4. Reference Checks. Before extending a final job offer, we kindly ask for references from your previous places of work. These help us ensure a great mutual match and a smooth start together.
5. Offer stage. If everything aligns, we’ll proceed with an offer.

🌍 Why Join Us?

• Huge and meaningful market: mental health across Europe & beyond
• Collaborative, respectful, and human-centered culture
• Tight-knit, mission-driven, ambitious team across 5+ countries
• Unlimited vacations & sick leaves
• Mental health support: sponsored therapy sessions and wellness programs
• Fully remote with hubs in Kyiv, Warsaw, Riga
• Coworking compensation and provide an additional €7/day for expenses during on-site work
• Public holidays according to your country
• Day off on your birthday 🎉
• Language learning support: Up to €150 per month for English / Polish / Romanian language learning
• Learning&Development support: Compensation for learning and professional development(qualification courses, certifications, and other relevant training)
• Physical health support: Up to €300 per quarter for expenses related to your physical health(sport, massage therapy, doctor visits, diagnostic procedures and other health-related services)

If you're passionate about growth, excited by data-driven experimentation, and looking for a place where your work directly fuels impact - this could be your next big move.
 

💬 Know someone amazing? Send them our way and if we hire them, you’ll receive $750 as a referral bonus!
 

💙 Join us to build smart foundations and help scale a company that truly matters.
📩 To apply: send your CV and a short note about yourself.