Product Marketing Manager for Marketplace

Skylum allows millions of photographers to make incredible images. Our award-winning software automates photo editing with the power of AI yet leaves all the creative control in the hands of the artist.

Join us on our mission to make photo editing enjoyable, easy, and accessible to anyone. You’ll be developing products with innovative technologies, providing value and inspiration for customers, and getting inspired in return.

Thanks to our incredible team of experts, we’ve built a collaborative space where you can constantly develop and grow in a supportive way. At the same time, we believe in the freedom to be creative. Our work schedule is flexible, and we trust you to give your best while we provide you with everything you need to make work hassle-free. Skylum is proud to be a Ukrainian company, and we stand with Ukraine not only with words but with actions. We regularly donate to various organizations to help speed up the Ukrainian victory.

 

Role Objective

Ensure a successful transition of the Marketplace from its current state and components, primarily driven by upsell mechanics, to a mixed model in which at least 50% of total revenue is generated by new users. The Marketplace should also become an additional entry point into the Luminar ecosystem.

What we’re looking for:
 

• Experienced marketplace marketer — clear understanding of why GMV matters, how to improve liquidity, how to maintain a healthy demand/supply ratio, and how to optimize acquisition efficiency on both sides of a two-sided marketplace.
• Entrepreneurial mindset — initiative, ownership in decision-making, and hypothesis-driven experimentation. We are looking for drivers, not passengers.
• Strong analytical skills — deep understanding of product and business unit economics, with hands-on experience using Tableau, Amplitude, AppsFlyer, and reporting tools from Meta, TikTok, and Google.
• Performance marketing expert — advanced proficiency in at least one traffic acquisition channel.
• Leadership — ability to coach and challenge own team as well as acquisition teams; readiness to lead the largest marketing sub-department.
• ROI-driven with a product mindset — strong sense of product value, focus on real impact rather than simply “buying traffic at a profit.”
• AI literacy — advanced proficiency with two or more AI tools applied to marketing, research, productivity, or related areas.
• Agility and speed — readiness to adapt to market changes and effectively communicate those changes to the team.
• Teamwork and collaboration — strong cross-functional collaboration with other marketing sub-department leaders, product and analytics teams, and the engineering team.
   

What you will do:

• Deliver Marketplace revenue in 2026 in line with business plans, while maintaining the required level of unit economics efficiency and EBITDA for the direction.
• Build direct acquisition funnel(s) for new users to the Marketplace, positioning it as an entry point into the broader Luminar ecosystem (Desktop editor + mobile editor + web editor + education + marketplace + other). Within the first 6 months, achieve more than 10% of revenue generated by new users.
• Together with the CMO and Product team, migrate the existing Marketplace to an e-commerce engine (WordPress / Magento / or similar). Target completion: by the end of 2026.
• Together with the Education Product Manager, relaunch the existing Education direction, aligning it with user needs and community-building goals by Q4 2026.
• Build a reporting and analytics system to evaluate Marketplace business and channel performance, with autonomous weekly analytics and access for the CMO and executive leadership.

What we offer:

For personal growth:

• A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;
• An educational allowance to ensure that your skills stay sharp;
• English and German classes to strengthen your capabilities and widen your knowledge.

For comfort:

• A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly;
• The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.

For health:

• Medical insurance;
• Twenty-one days of paid sick leave per year;
• Healthy fruit snacks full of vitamins to keep you energized.

For leisure:

• Twenty-one days of paid vacation per year;
• Fun times at our frequent team-building activities.

If you are looking forward to working with true professionals and simply amazing people & product — we are waiting for your CV!