Lead CRM Retention Manager (iGaming)

Our client is an international online casino platform focused on fair gameplay, fast payouts, and a thoughtful product lifecycle. They are currently growing across Tier 1 markets and building data-driven marketing. We are looking for someone to build their retention from scratch - from selecting a CRM platform and integrations to launching full campaigns and automations.

Responsibilities:

• Build the retention strategy and communications calendar across the full lifecycle (onboarding → activation → ARPU/retention → reactivation/VIP).

• Select and implement a CRM/CDP (vendor evaluation, RFP, integrations with backend, payment providers, and the data stack).

• Launch and scale bonus mechanics: cashback, reloads, missions, loyalty/tiers, personalized offers.

• Segmentation, journeys, and CRM flows (email / push / SMS / onsite).

• A/B tests, holdout groups, incrementality, anti-cannibalization of promos.

• Clear analytics on key metrics: FTD→RD, ARPPU/AMPPU, churn, LTV, Reg2FTD, FTD2RD, campaign contribution.

• Collaborate with Product/Payments/CS to improve funnels (KYC, deposits, wager clearance, UX triggers).

• Ensure communications comply with Responsible Gaming/AML requirements.

Who we’re looking for:

• 3+ years in iGaming in Retention/CRM/Lifecycle roles.

• Hands-on experience with CRM/CDP/BI (e.g., Optimove, Braze, Emarsys, HubSpot, Power BI/Looker).

• Truly hands-on: segments, triggers, content, tests, reports—not just task setting.

• Understanding of UX, casino mechanics, bonus economics, and player behavior.

• Nice to have: experience with ESP/SMS providers (SendGrid, Twilio, etc.), RFM/CLV modeling, SQL for segmentation queries, VIP management.

• English B1+ for vendors and documentation.

What we offer:

• Early-stage project: minimal bureaucracy, maximum impact.

• The ability to build the function your way and grow quickly to Head of Retention.

• Competitive compensation + influence over stack and budget.

• Focus on Tier 1 markets and scaling.