Influence Marketing Manager

We are seeking an experienced Influencer Marketing Manager with a background in iGaming to join the team at EmbyAd Marketing Agency. Our agency owns a unique technology that enables the creation of unforgettable gamified marketing experiences delivering exceptional value for both – our clients and their audiences. At this stage, we are building a team of seasoned professionals to expand our market presence and introduce our technology to new clients, launching high-impact campaigns that take conversions to the next level.

Responsibilities:

• Lead the identification, outreach, and onboarding of influencers, securing partnerships that maximize results for both the client and the agency;
• Plan and execute influencer advertising campaigns across platforms including YouTube, Twitch, Kick, TikTok, and Instagram, following the approved marketing strategy and ensuring timely delivery of all campaign assets;
• Track, interpret, and report on campaign data, offering clear insights and data-driven recommendations to boost performance;
• Manage multiple influencer campaigns simultaneously for active clients while contributing to the creation and presentation of proposals for new business opportunities;
• Conduct continuous market research to identify promising influencer channels and meet monthly targets for expanding and diversifying the agency’s influencer network;
• Assess potential influencer collaborations to ensure strong alignment with client branding, messaging, and campaign objectives;
• Develop and suggest creative approaches and tactical improvements aimed at enhancing campaign engagement and conversion outcomes;
• Maintain professional and clear communication in English;
• Organize daily priorities, coordinate cross-team updates, and maintain momentum toward campaign deadlines while ensuring full visibility on negotiation status and performance results;
• Work closely with your line manager to align campaign execution with overarching marketing goals, ensuring a consistent and strategic direction.

Requirements:

• At least 2 years of experience in the iGaming industry, specifically in Tier 1-2 markets;
• Proven success in influencer outreach, negotiation, and managing influencer marketing campaigns;
• Established network of content creators and a proven track record of executing successful influencer campaigns;
• Strong ability to assess influencer fit for brand collaborations and maintain productive relationships;
• Excellent written and verbal communication skills in English;
• Performance-oriented, with a deep understanding of key metrics and strategies for optimization;
• Strong analytical skills to evaluate campaign results and provide actionable insights;
• Proactive and collaborative mindset, with a focus on delivering measurable results.