Marketing Specialist

Responsibilities

        • Execute performance campaigns (Google Ads, Facebook, DSP, SEO, ASO).

        • Track KPIs: CAC, CPI, CPA, ROI, FTD quality.

        • Conduct competitor analysis and GEO research.

        • Prepare marketing materials for paid channels & affiliates.

        • Collaborate with CRM and Affiliate teams to align messaging.

Requirements

        • 2+ years in Digital Marketing, Performance, or iGaming Marketing.

        • English - B2+ mandatory.

        • Spanish - plus.

        • Strong analytics experience (Google Analytics, Appsflyer, BI dashboards).

        • Deep understanding of traffic channels and high-risk advertising rules.

        • Experience working with creative briefs and performance optimization.