Creative Producer (Performance / Mobile Apps)

What You’ll Do

• Turn growth briefs and hypotheses into clear creative concepts, scripts, and storyboards
• Produce and manage UGC creators, influencers, actors, voiceovers, editors, designers
• Actively use AI tools (image, video, script, voice) to speed up versioning and localization
• Own the full creative pipeline: idea → test asset → winner → scalable creative pack
• Collaborate daily with:
  • Growth Marketing — angles, messaging, offers, audience insights
  • UA — formats, placements, specs, testing structure
  • Product — funnel logic, paywalls, in-app experience
• Maintain a structured creative asset library (angle, persona, format, hook, language, app)
• Track TikTok / Reels / Shorts trends and adapt them to our apps and markets

• 3+ years in performance-driven creative (mobile apps, DTC, subscriptions, or agencies)
• Strong experience with video-first formats (TikTok, Reels, Shorts, UGC-style content)
• Ability to turn a dry performance brief into a simple, human story or hook
• Comfortable managing small productions end-to-end

• Data-curious mindset — you care how your creatives perform and want to see the numbers