Apple Search Ads (ASA/UA) Manager

Adapty helps mobile apps grow subscription revenue with paywalls, pricing experiments, and analytics. We power 15K+ apps and process $2B+ in subscriptions every year. Now we’re scaling our Apple Ads (ASA) product — analytics + campaign management + automations — and we’re looking for an Apple Ads Manager who can own performance end-to-end and help us productize best practices into automation.

This is not an “agency role.” We do campaign management to deliver results for customers and to build the playbooks, experiments, and automation that will reduce manual work throughout 2026.

The role

You’ll run Apple Search Ads accounts end-to-end (structure, bids, keywords, negatives, CPP/creative tests, reporting), and you’ll collaborate closely with product/engineering to turn what works in manual management into scalable workflows inside our platform.

What you’ll do

• Own ASA performance: manage accounts across apps/geos from setup to scaling, with a focus on unit economics (CPI/CPA/ROAS/LTV).
• Build and maintain structure: brand/generic/competitor segmentation, match type strategy, Search Match hygiene, negatives strategy.
• Run experiments: CPP / creative sets, keyword expansion & pruning, bid strategy iterations, geo and placement optimization.
• Turn data into actions: weekly insights, clear next steps, and measurable outcomes.
• Support onboarding: help customers start correctly (access, structure, best practices), when bandwidth allows.

• Help us automate: document playbooks, define “what should be automated next,” validate results of rules/automation, and propose improvements that reduce manual ops time.

   

What we’re looking for (must-have)

• Proven hands-on Apple Search Ads experience (you’ve managed real budgets and can speak in specifics).
• Experience with subscription apps: paywalls, trials, renewals — and how they affect targeting, funnel KPIs, and optimization decisions.
• Strong grasp of ASA fundamentals: match types, Search Match, negatives, placements, CPP/creative testing, campaign organization.
• Metrics-driven approach across the subscription funnel: CPT/TTR → CVR → CPI/CPA → trial → paid → ROAS/LTV.
• Clear async communication (crisp updates, actionable recommendations).
• English proficiency (written and spoken).

Nice to have

• SQL / BI mindset (you like digging into data and building quick sanity checks).
• Comfort working tightly with product/engineering (turning ops learnings into features).
• “Vibecoding” skills: ability to generate small scripts/tools (e.g., keyword ops, reporting helpers, bulk actions).
   

In the first 30/60/90 days

30 days

• Get context on our product, reporting, and customer portfolio.
• Audit existing accounts and ship first meaningful improvements.
• Align on targets, cadence, and experimentation backlog.

60 days

• Own a stable portfolio end-to-end.
• Launch structured testing (CPP/creative/keyword strategy).
• Produce internal playbooks we can turn into automation.

90 days

• Show measurable improvements across the portfolio.
• Contribute to at least 1 automation workflow definition (inputs, logic, guardrails) based on your learnings.

Apply: send your CV + a short note with 1–2 ASA cases you’re proud of (subscription app context, budget range, what you changed, impact).