Growth Marketing Manager (RnD)

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners—reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless growth opportunities, Promova is more than a workplace — it’s a movement.

At Promova, growth is about driving meaningful, measurable results.

We’re looking for a Growth Marketing Specialist to join our R&D team and work hands-on with growth experiments that improve marketing performance and product efficiency.

In this role, you will optimize and experiment across the marketing funnel — from acquisition to conversion. You’ll analyze data, identify growth opportunities, formulate and test hypotheses, and scale successful solutions to drive sustainable growth.

This position is a strong fit for someone who is analytical, results-oriented, and comfortable working in a fast-changing environment while taking ownership of outcomes.

Your Area of Impact:

• Generate, test, and scale creative hypotheses (hooks, angles, formats) across UGC, AI, static, and video.
• Continuously produce, test, and quickly scale winning creatives.
• Own the full funnel from click to purchase; identify and fix conversion bottlenecks; propose and validate conversion optimization hypotheses.
• Monitor core performance metrics: Spend, CPA/CPI, Purchase CVR, ARPU/LTV, short- and long-term ROMI.
• Run structured experiments (hypothesis → test → learnings → decision).
• Prioritize tests by impact and speed; document insights and reduce time to launch.
• Deliver clear performance updates: what works, what doesn’t, what scales, what gets cut.

• Collaborate with Product on onboarding, paywalls, pricing, and offers.

   

Professional Expertise You Will Need for This Role:

• 2 - 3+ years in hands-on growth, acquisition, or performance marketing roles within product-led B2C/subscription startups or scale-ups across global markets.
• Proven hands-on experience launching, optimizing, and scaling Meta Ads (Facebook / Instagram) with significant monthly budgets.
• Strong understanding of performance marketing metrics: CPA, ARPU, LTV, ROMI.
• Ability to analyze funnels end-to-end (click → activation → purchase) and identify bottlenecks.
• Solid data analysis skills.
• Experience with analytics and attribution tools (e.g, Amplitude, Segment, GA4, AppsFlyer, or similar).
• Strong creative judgment: ability to define angles, hooks, and hypotheses for ads, and evaluate creative performance.
• Ability to structure insights and present results clearly to C-level (concise decks, clear conclusions, action-oriented updates).
• Experience working in fast-paced, test-and-learn environments (early-stage or high-growth products).

• English Level - B1+.

   

Why This Role Can Be Interesting to You:

• Direct business impact - full ownership of paid growth and a measurable influence on revenue.
• High level of responsibility and autonomy - freedom to make budget, channel, and scaling decisions without micromanagement.
• Meaningful scale - opportunity to build and scale acquisition from early traction to $100k+ monthly spend and beyond.
• High novelty and learning curve - working with a non-standard, creativity- and AI-driven product where classic playbooks don’t always apply.
• Cross-functional influence - close collaboration with product, analytics, and creative teams, shaping not only marketing but the product itself.
• Fast feedback loop - quick experiments, clear signals, and visible results from decisions made.

• Strong growth potential - clear path to expanded scope (Senior / Growth Lead) based on results.

   

Corporate Benefits:

🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.

🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days, medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️ Fun&Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

Interview Process:

• Intro-call with Recruiter (40 minutes).
• Interview with the Hiring Manager (1 hour).
• Test Task.

• Bar-raising (1 hour).

   

If you’re ready to help reimagine language learning for today’s world, let’s do it together!