Lead Influencer Marketing Manager

Come build something true with us.

We’re True Sea Moss, a fast-growing wellness brand built on the healing powers of one of nature’s oldest superfoods: sea moss.

No powdered promises. No pretty lies. Just clean, potent nourishment pulled from the wild and delivered to the people who need it most.

As we scale, influencer marketing is one of our core growth engines — and we’re ready for the next level.

We’re looking for a Lead Influencer Marketing — someone who can own the entire influencer direction, build systems (not chaos), and turn creator relationships into long-term brand equity and revenue.

Now — who are we looking for?

You’re not just running campaigns — you’re building an ecosystem.

You understand creators, platforms, and performance. You know how to balance creativity with structure, relationships with results, and intuition with data.

You’re comfortable leading influencer strategy end-to-end — from vision and frameworks to execution, reporting, and team collaboration.

What You’ll Be Doing

• Own and define the influencer marketing strategy across all platforms
• Build and scale long-term relationships with creators and ambassadors
• Lead sourcing, outreach, negotiation, onboarding, and retention of influencers
• Design campaign frameworks, briefs, and content guidelines
• Oversee campaign execution from concept to delivery
• Track performance metrics (reach, engagement, conversions, ROI)
• Collaborate closely with content, media buying, and community teams
• Identify trends, formats, and creator opportunities early
• Improve systems, processes, and workflows within influencer marketing
• Act as the owner and decision-maker for the influencer function

What You Bring

• 4+ years of experience in influencer marketing (DTC, wellness, lifestyle preferred)
• Proven experience leading influencer campaigns at scale
• Strong negotiation skills and experience with Tier 1–3 creators
• Strategic mindset with hands-on execution ability
• Deep understanding of TikTok, Instagram, and creator economies
• Strong English (Upper-Intermediate+)
• Ability to balance creative thinking with performance metrics
• Comfortable working cross-functionally and remotely

Nice-to-Haves

• Experience managing or mentoring influencer / community team members
• Knowledge of UGC usage rights, contracts, and compliance
• Experience working with paid influencer ads
• Familiarity with influencer platforms and CRM tools
• Background in fast-growing DTC or wellness brands

Why Work With Us

• You’ll own one of the most important growth channels in the company
• Real autonomy, real responsibility, real impact
• A brand that values depth, honesty, and long-term thinking
• A team that trusts expertise and supports strong leadership

Here’s How We Back Our Words with Care

• Welcome pack and custom True Sea Moss merch to start strong
• Sports reimbursement to support your mental and physical well-being
• Additional vacation days beyond standard holidays
• Coaching & career development sessions to fuel your growth
• Corporate English lessons to sharpen communication
• WHOOP membership to support your health and recovery
• Coworking membership for flexibility and focus
• Sabbatical options after long-term contributions
• Travel and project grants to support personal growth and creativity

So — does this sound like you?

If you’re ready to lead influencer marketing with intention, structure, and heart — we’d love to meet you.