iOS Performance Marketer (Contract)

Product: Dealture — Conversation Coach (new iOS subscription app)
Scope: Part-time to start, scale if results are strong
 

Core Responsibilities
 

1) Apple Search Ads

• Build/manage campaigns: Brand, Core Exact, Core Broad, Discovery (Search Match).
• Weekly optimization: move winners to Exact, add negatives, pause losers, shift budget to best themes/CPPs.
• Reporting: CPI/CPA + conversion signals (paywall/trial/subscription when available) and clear next actions.
   

2) Meta (Facebook/Instagram)

• Launch app campaigns with iOS-friendly measurement (SKAN/event priorities).
• Run a structured testing system: UGC-style short videos, scenario angles, rapid iteration.
• Optimize toward paywall/trial/subscription (not just installs) when possible.
• Set up retargeting (installed-not-subscribed, paywall viewers) and iterate weekly.
   

3) LinkedIn Ads

• Run small, targeted tests for professional audiences (team leads/PMs/eng managers/founders).
• Creative aligned to key intents; decide quickly whether to scale or stop.
   

Bonus (nice-to-have)

Light ASO / App Store conversion support

• Assist with screenshot messaging/order and Custom Product Pages (CPPs).
• Suggest keyword field updates based on ASA search terms.
   

Requirements

• Proven results with Apple Search Ads and iOS app growth.
• Strong Meta app performance marketing (creative testing + optimization beyond installs).
• Hands-on LinkedIn Ads experience.
• Bonus: edtech subscription app launch experience, SKAN familiarity, basic ASO knowledge, understanding the audience - leaders and managers, entrepreneurs and founders, IT  professionals, HR and recruiters, bizdev and sales.
   

To apply, plz describe in a cover letter

• 2–3 case studies (what you did + metrics).
• Your ASA structure + weekly optimization approach.

• Examples of Meta/LinkedIn creatives/angles that worked.