Creative Designer / Motion Designer for Meta Ads

We are looking for a designer with proven experience in producing advertising creatives for mobile applications to support our paid acquisition efforts on Meta (Facebook and Instagram).

The project is a mobile subscription-based application with an active performance marketing strategy and continuous creative testing.

Responsibilities:

• Create static and video ad creatives for Meta platforms (Feed, Stories, Reels)
• Develop multiple creative variations based on different hooks and approaches
• Conduct competitor analysis and monitor current creative trends
• Propose new creative concepts based on market insights and trend analysis
• Optimize and update creatives based on campaign performance data
• Collaborate with the marketing team on a regular basis

Requirements:

• Practical experience in producing ad creatives for mobile applications
• Understanding of performance-oriented creative principles for Meta Ads
• Experience with competitor research and trend analysis
• Ability to work efficiently in a testing-driven environment
• Proficiency in Figma, Photoshop, After Effects, or equivalent tools
• Portfolio demonstrating relevant advertising creatives

Nice to have:

• Experience with subscription-based products
• Experience creating UGC-style or short-form video creatives
• Familiarity with A/B testing of advertising creatives