Data Analyst (Marketing Analyst)

Remote | Full-time

About the role

We’re building analytics for mobile and web subscription products.
 

This role is about connecting marketing, product, and revenue data into a clear analytics system that supports UA and product decisions.

You’ll work closely with Data Engineers, UA, PMM, Product Managers, and C-level, building dashboards, validating tracking, and turning data into actionable insights.

What you’ll do:

• Analyze paid traffic performance (Meta, TikTok, Google Ads, ASA): CAC, CPA, ROAS, LTV
• Analyze core product metrics: LTV, ARPU, Retention, Churn, Conversion
• Run cohort analysis by channels, countries, creatives
• Build and maintain SQL queries for reports and ad-hoc analysis
• Develop and improve dashboards in Looker Studio / Tableau
• Ensure data quality across AppsFlyer, AppHud and ad platforms
• Work with UA and Product teams to validate hypotheses and growth ideas
• Prepare clear insights and recommendations for decision-making

Requirements:

• Experience with subscription-based mobile or web products
• Strong SQL, Python is a plus
• Experience with BI tools (Looker Studio, Tableau, or similar)
• Experience with AppsFlyer / Adjust and subscription analytics tools
• Understanding of paid traffic analytics (Meta, Google, ASA)
• Solid knowledge of unit economics: LTV, ARPU, CAC, ROAS, payback

• Understanding of DWH concepts and collaboration with Data Engineers

   

Nice to have:

• Experience with web2app / web2web funnels
• Experience with BigQuery

• Product analytics or growth analytics background

   

Why this role

• Direct impact on growth, monetization, and UA decisions
• Full ownership of analytics for subscription products
• Close collaboration with Product, Marketing, and Leadership
• Remote-first, fast-moving environment