Senior Marketing Automation Specialist

About the client:

Our customer is the European online car market with over 30 million monthly users, with a market presence in 18 countries. As a Senior Marketing Automation Specialist, you will play a pivotal role in shaping the future of online car markets and enhancing the user experience for millions of car buyers and sellers.

About the Role

This role ensures day-to-day platform reliability, supports scalable customer engagement across multiple brands and markets, and contributes to the continuous development of our omni-channel automation capabilities. The position combines technical execution, platform administration, data-driven troubleshooting, and close collaboration with CRM Managers, Product, Data, and Engineering teams.

Responsibilities:

• Ensure operational continuity and performance of the MarTech stack (Iterable, Salesforce, Marketing Cloud, supporting integrations with Sales and Service Cloud, Litmus, and more).
• Monitor platform health, journey execution, error rates, and data synchronization issues across channels (Email, Push, In-App, WhatsApp).
• Administer users, roles, permissions, and configuration settings across tools.
• Enable CRM Managers, Campaign Managers, and Data Delivery teams through training, documentation, and hands-on onboarding to platform capabilities.
• Provide day-to-day troubleshooting and solution guidance on segmentation, templates, content automation, journeys, and campaign execution.
• Support data flow configuration and maintenance across CRM systems, AWS/Databricks pipelines, audience sync tools (e.g., Mediarithmics), and CMS integrations (e.g., Contentful).
• Contribute to automation initiatives enabling highly personalized, real-time, multi-channel communication journeys for B2C and B2B audiences.
• Assist in monitoring and improving data synchronization reliability across systems.
• Maintain and evolve template libraries, modular email components, and reusable assets.
• Diagnose and resolve issues related to journey failures, template rendering, deliverability, and API-driven components.

Requirements: 

• Minimum 4 years of experience in marketing automation, CRM engineering, or MarTech operations.
• Hands-on experience with at least one major automation platform (Iterable, Salesforce, Marketing Cloud, Hubspot, or equivalent).
• Proven expertise in both stakeholder management and project management
• Hands-on working with REST APIs, data integration patterns, Javascript, and SQL.
• Experience building, troubleshooting, and optimizing multi-step journeys or workflows.
• Strong analytical skills, comfort with dashboards, and campaign performance metrics.
• Familiarity with GDPR and data privacy principles related to CRM operations.
• Knowledge of deliverability monitoring tooling (Google Postmaster, MxToolbox) and ESP authentication methods.
• English level - at least Upper-Intermediate, both spoken and written