Head of New Markets

We are a global EdTech company - an online English school for children aged 4 to 12. Our lessons take place on our own platform in a 1-on-1 format with teachers. We use a proprietary methodology and a curriculum based on Cambridge standards. AI controls  lesson quality, and our child-friendly AI Tutor makes learning even more effective.

We operate fully remotely and provide psychological, medical, and professional support for our colleagues. We create a comfortable environment where everyone can grow and thrive as part of a team, shaping the future of online education.

As we continue to scale, we are introducing a new role - Head of New Markets. In this role, you will lead the research, planning, and launch of our products in new regions and strengthen our presence beyond the 9 countries where we already operate. You will evaluate  potential markets, develop strategies, coordinate cross-functional teams, and monitor performance to ensure successful launches. The role involves close collaboration with key leaders - CPO, CMO, Head of Sales & Customer Service, and Head of Teacher Operations - and reports directly to the CEO of All Right, Oleg Oksyuk.

The value of this role for you:

• Comprehensive onboarding with deep product immersion plus ongoing expert support for a smooth transition.
• Ambitious challenges. We plan to launch in new regions every 3–6 months, so you’ll have the opportunity to lead large-scale projects and see fast, tangible results.
• Access to resources. To achieve your goals, you’ll have the ability to involve any necessary internal functions or external contractors - we’ll provide everything you need to work effectively.
• Building the direction from scratch. Full autonomy in decision-making, choosing tools, and shaping the approach - along with trust in your experience and expertise.

What we expect from you:

• Experience in marketing, sales, product management, or business development for a B2C product.
• Ownership mindset, strong communication skills, proactivity, and solid project management abilities.
• English proficiency at the B2 level (spoken and written).

Nice to have:

• Experience working in Saudi Arabia and GCC, Turkey, Brazil, Argentina, or other LATAM markets.
• Experience launching a B2C product in a new country.

What you’ll be responsible for:

• Conducting analysis and research of potential markets: demand, competition, regulations, local EdTech trends, experience of other companies, and our previous launches.
• Developing a go-to-market strategy for each new country. Currently focused on Saudi Arabia and GCC, Turkey, Brazil, Argentina, and other Latin American countries.
• Managing product localization for new countries, adapting the sales funnel for each market, integrating local payment methods, and more.
• Launching new markets “end-to-end”: from research to first sales and stable growth, including monitoring key metrics (CAC, LTV, retention, conversion).
• Identifying growth barriers and proposing solutions promptly.

• Collaborating withkey departments: Marekting – for localizing marketing campaigns and funnels, testing local marketing channels; Product – for solving technical issues, product localization and adaptation, and connecting payment systems;  Sales and Customer Service – for hiring sales managers in the local market and organizing their effective work; Teacher Operations – for hiring local teachers.

   

Goals for 3–6 months:

• Select a new market for entry.
• Conduct research on this market: possible marketing strategies, conduct 20+ user interviews, and talk to companies that have already entered this market.
• Based on the research results, propose changes to marketing materials, the sales funnel, sales scripts, and the product to improve outcomes.
• Organize the implementation of the proposed changes and run several iterations of the launch in the new market.

KPI for 3–6 months: 50–100 paid sales per month, CAC ≤ 200.

What we offer:

• Work-life balance: flexible schedule, no time trackers, fully remote.
• Paid vacation, sick leave, and national holidays.
• 50% medical insurance coverage in Ukraine and partial coverage abroad.
• Financial support for colleagues and their families in case of critical illnesses.
• 50% coverage for therapy sessions with Pleso.
• Investment in your English: free access to our platform for employees’ children, speaking clubs.
• Professional development: internal courses, events, library, and learning budgets.
• Support for colleagues serving in the Armed Forces, financial compensation retention, and assistance with relocation from frontline regions.

• A partnership approach: trust, initiative, respect for your ideas, and transparency from the team.

   

Recruitment process:

Intro call with a recruiter → Meeting with the CEO of All Right, Oleg Oksiuk → Test task (up to 2 hours) → Final interview with C-level team → Offer alignment.