Product Manager (Web2App)

We’re looking for a proactive Product Manager to lead our Web2App direction.
 

What You’ll Do

• Analyze current web-to-app flows, touchpoints, and conversion metrics
• Develop and test hypotheses to improve conversion rates at every stage of the user journey.
• Build and optimize landing pages tailored to different traffic segments and sources.
• Collaborate with marketing on offers, creative testing, and funnel improvements.
• Enhance first-session UX in the app based on user behavior coming from the web.
• Work with analytics tools (GA4 / Amplitude / Appsflyer / Adjust)
• Generate ideas and take full ownership of hypothesis execution end-to-end.
• Collaborate closely with designers, developers, marketing, and BI teams.
   

Who You Are

• 2+ year of experience as PM/PO or Growth/Product Analyst.
• Strong understanding of web2app funnels and performance marketing.
• Comfortable working with data; SQL is a plus but solid product analytics is enough.
• Good UX sense and ability to justify decisions using data rather than intuition.
• Fast at generating hypotheses and even faster at validating them.
• Understands A/B testing principles, including statistical validity.
• Great communicator and ownership-driven.