Outreach Specialist / Linkbuilder

Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region, and now take the success to the world.

Developing and implementing a strategy for acquiring external links and managing partnerships. The role and tasks will be focused on creating and managing a strategy for acquiring external links to enhance the website’s authority in the eyes of search engines.

📚 Your qualifications:

• At least 2 years of experience in link building with examples of successful campaigns.
• Understanding of how search engines work, ranking algorithms, and SEO optimization.
• Experience with analysis and optimization tools (Ahrefs, SEMrush, Moz, Google Analytics, etc.).
• Content skills: Ability to create and edit content for guest posts, publications, and partner proposals.
• Experience building long-term relationships with partners, webmasters, and bloggers for link placements and publications.
• Analytical skills: Ability to analyze competitors’ links, identify high-quality resources for link building, and track link profile dynamics.
• Experience promoting international websites: Working with multiple language versions and international markets is a plus.

➕ Nice to have:

• Experience in industries such as gambling, betting, fintech, dating, pharma.
• Extensive portfolio of completed projects.
• Existing partner resource base.
• Ability to handle large volumes of tasks and associated risks.

📋 Key responsibilities and your contribution:

• Develop and implement a plan for acquiring external links.
• Analyze competitors’ link profiles and identify new opportunities for link acquisition.
• Work with guest posts, PR materials, and partner publications.
• Monitor and analyze the effectiveness of links and regularly update the link profile.
• Create content for link-building (producing attractive content that can naturally attract links).
• Constantly monitor acquired links, ensure their quality, and promptly address any problematic links (working with the Disavow Tool).
• Create and support PBNs and other methods to improve the link profile.

Benefits

⭐ Days of recovery: 20 paid vacation days per year, paid sick leaves, public holidays off.
⭐ Health: medical insurance, check-ups, gym and mental health services.
⭐ Education: language courses, internal/external trainings, service subscriptions.
⭐ Compensation: corporate equipment you’ll need for success, work remotely or from one of our offices in Europe.
⭐ Work Environment: additional benefits that can be used according to company policy, e.g. paid business trips, free office dinners, holiday bonuses, gifts, team events