Affiliate and KOL Manager - WEB3 Crypto Blockchain

We are looking for an experienced Affiliate & KOL Marketing Manager to develop and scale our affiliate programs, drive growth, and expand our partner network in the crypto ecosystem. The ideal candidate has deep expertise in affiliate strategy, digital campaign management, and a strong network of crypto-native affiliates, influencers, and Key Opinion Leaders (KOLs). This role requires the ability to build strategic partnerships, boost brand visibility, and deliver measurable performance through high-quality affiliate collaborations.

What you will do:

• Identify, recruit, and onboard new affiliate partners — focusing on crypto-native players and KOLs aligned with our brand and product vision.

• Maintain and grow relationships with existing partners to maximize performance and profitability.

• Develop and execute comprehensive affiliate marketing strategies integrated with influencer and KOL initiatives.

• Analyze market trends and optimize strategies to increase affiliate impact and ROI.

• Monitor performance metrics, evaluate effectiveness, and report on ROI and KPIs to stakeholders.

• Collaborate with the marketing team to create compelling offers and campaigns tailored for affiliates and KOLs.

• Ensure all affiliate activities follow brand guidelines and regulatory requirements.

• Continuously optimize campaigns, funnels, and internal processes to improve results and efficiency.

• Maintain compliance with legal and regulatory standards in affiliate and crypto-related marketing.

What we expect from you:

• Proven experience in affiliate marketing, ideally in fintech or crypto.

• Strong existing network of crypto-native affiliates and KOLs with a record of successful partnerships.

• Excellent communication, relationship-building, and negotiation skills.

• Ability to work cross-functionally and manage multiple projects simultaneously.

• Strong analytical mindset with hands-on experience using performance and attribution tools.

• 5+ years managing affiliate programs with measurable achievements, especially involving KOL/influencer networks.

• Experience negotiating contracts with affiliates and KOLs in line with business and compliance requirements.

• Solid understanding of global digital finance and crypto marketing regulations.

Languages:

• Languages: English — must-have (Upper-Intermediate+), Russian — nice to have