Performance Marketing Specialist (B2B and eComm)

We're Not Hiring an "Ad Manager"

We need someone who can diagnose WHY campaigns aren't delivering results - not just blame Quality Score, keywords, or budget. This role is not for someone who throws out jargon or buzzwords or the latest trends without connecting it back to data.
 

Most marketers will tell you generic fixes that sound right. Great marketers know the actual problem and can prove it.
 

This role is for the second type.

What You'll Own
 

Paid Advertising is in Your Blood

• Google Ads from day one, expanding into Meta Ads, and LinkedIn Ads (Reddit experience is a bonus)
• Client outcomes - Revenue. Pipeline. ROI. Not just CTR and impressions.
• Working directly with founder who has strong performance marketing background
• Operationalizing Client Success - Performance marketing service line operations. Help us define what tasks matter, what reports drive action, and what processes scale.
• Working directly with founder who has strong performance marketing background and can mentor/collaborate on complex accounts
   

You're not just running campaigns. You're contributing to the systematic delivery of the performance marketing function at a growing agency.

What Makes Someone Great Here

You diagnose root causes, not symptoms.

When results are bad, you know how to sort out if it's targeting, creative, offer, landing page, or something else. You can explain WHY you're making changes, not just what. You admit when you don't know and figure it out.
 

Test - Measure - Learn

• This is what was done.
• This is what happened.
• This is why it happened.
• This is what we will do.
   

You own outcomes, not activity.

If your accounts aren't getting results, you lose sleep over it. You push back (respectfully) when client requests won't work. You optimize proactively, even when metrics look good.
 

You think in systems, not just tasks.

You can explain what recurring work drives results vs. busy work. You build processes that others can follow to systematically drive positive outcomes. Trendlines of performance connected back to inputs. You pull levers and track outcomes via data-driven storytelling. 

Must-Haves

• 3+ years managing Google Ads and Meta Ads at scale
• Track record of driving business outcomes (show us the numbers)
• Can diagnose why campaigns fail, not just apply generic fixes
• Strategic communication - translate data into decisions
• Comfortable working autonomously in a small team
   

This Role ISN'T For You If:

• You think your job is just to "run the campaigns"
• You blame poor results on Quality Score without deeper analysis
• You'd rather follow "best practices" than think critically
• You need constant direction
• You care more about activity than outcomes
• You don't have experience owning the click to conversion journey with an emphasis on advertising ROI
   

What You Get

• Fully remote, work anywhere
• Direct work with founders, no bureaucracy
• Real ownership - you'll shape how we deliver this service
• Growth path to Head of Performance Marketing
• Culture that values outcomes over activity theater

About Us

• Lean growth marketing agency working with healthcare, tech, and professional services clients. We're building systems so we can scale without sacrificing quality. Fully remote, direct work with founders, real ability to drive results and have ownership.

  
   

This Role IS For You If:

• Paid advertising is genuinely in your blood
• You can systematically diagnose root causes, not just symptoms
• You're honest about what you don't know (and then go learn it)
• You want to build something, not just execute tasks
• You think strategically but can execute tactically
• Client success matters to you personally