Lead Generation Specialist

NorthSouth Tech is a software engineering company that helps businesses scale by providing top-tier development and quality assurance services. We specialize in building high-performance digital solutions for a variety of industries, including fintech, healthcare, and e-commerce. We have a couple of sub teams that work separately on certain business directions.

We are expanding our new product team and looking for a Lead Generation Specialist who will drive business growth through smart lead research, multichannel outreach, and communication with prospects, including at global tech conferences.

Responsibilities

Lead Generation & Outreach

• Build and execute lead generation strategy for B2B services and products.
• Conduct outreach via LinkedIn, email, CRM workflows, and Upwork.
• Craft personalized messaging sequences to attract and convert prospects.
• Qualify leads, identify business needs, and book introduction calls.

Conferences & International Travel

• Attend global tech, SaaS, and industry conferences (USA, Europe, Middle East, etc.) as part of the company delegation.
• Communicate with potential partners and leads on-site.
• Collect, qualify, and follow up with leads after events.
• Represent the company professionally in international environments.

Client Communication

• Conduct intro calls to understand client needs and present our services/products.
• Build and maintain strong long-term relationships with prospects.

Process & Reporting

• Work with CRM and sales automation tools.
• Maintain accurate lead databases and outreach statistics.

• Prepare weekly and monthly reports on lead gen performance.

   

Requirements

• Experience: 2+ years in B2B lead generation or sales (preferably in IT outsourcing or SaaS).
• English: Strong written and spoken communication skills (B2+).
• Tools: Experience with LinkedIn Sales Navigator, CRM systems, email automation, and Upwork.
• Tech Awareness: Basic understanding of software development, IT outsourcing, and SaaS.
• Mobility: Ability and willingness to travel internationally several times per year for conferences.

• Results-Driven: Proven success in achieving outreach and lead conversion KPIs.

   

• What We Offer
• Competitive salary + performance-based bonuses.
• Travel opportunities to international tech events.
• Growth within a fast-scaling product & services company.
• Work with an international team of engineering and business professionals.
• Access to advanced sales, automation, and AI-driven outreach tools.