Linkbuilding Specialist

We at Performa HR are excited to connect with talented professionals for one of our international clients — a product-based IT company in the iGaming industry. Founded in 2014, the company made a strong impact across the CIS region and is now expanding its success worldwide.

Currently, we’re looking for a Linkbuilding Specialist to join their growing team.

📚 Your Qualifications:

• 2+ years of experience in link building with examples of successful campaigns;
• Understanding of how search engines work, ranking algorithms, and SEO optimization;
• Experience with analysis and optimization tools (Ahrefs, SEMrush, Moz, Google Analytics);
• Content skills: ability to create and edit content for guest posts, publications, and partner proposals;
• Experience building long-term relationships with partners, webmasters, and bloggers for link placements and publications;
• Strong analytical skills: competitor link analysis, identifying high-quality resources, tracking link profile dynamics;
• Experience promoting international websites (multiple language versions and global markets is a plus);
   

➕ Nice to have

• Experience in industries such as gambling, betting, fintech, dating, pharma;
• Extensive portfolio of completed projects;
• Existing partner resource base;
• Ability to handle large volumes of tasks and associated risks;

📋 Key responsibilities and your contribution
 

• Develop and implement a plan for acquiring external links;
• Analyze competitors’ link profiles and identify new opportunities for link acquisition;
• Work with guest posts, PR materials, and partner publications;
• Monitor and analyze the effectiveness of links and regularly update the link profile;
• Create content for link-building (producing attractive content that can naturally attract links);
• Constantly monitor acquired links, ensure their quality, and promptly address any problematic links (working with the Disavow Tool);
• Create and support PBNs and other methods to improve the link profile;

Benefits

⭐ Days of recovery: 20 paid vacation days per year, paid sick leaves, public holidays off;

⭐ Health: medical insurance, check-ups, gym and mental health services;

⭐ Education: language courses, internal/external trainings, service subscriptions;

⭐ Compensation: corporate equipment you’ll need for success, work remotely or from one of our offices in Europe;

⭐ Work Environment: additional benefits according to company policy (paid business trips, free office dinners, holiday bonuses, gifts, team events);