Retention Manager (iGaming)

We are looking for a Retention Manager to drive user engagement, boost customer loyalty, and maximize lifetime value. If you love analyzing behavior, building effective retention strategies, and turning insights into action — this role is for you!

🔥 What You’ll Do

User Retention & CRM Campaigns

• Plan, launch, and optimize campaigns across Customer.io and Smartico (email, push, SMS).
• Create and maintain automated workflows to nurture users.
• Segment users by behavior, engagement, or campaign triggers.
• Support bonus promotions — validate conditions, prepare offers, and communications.
• Collaborate with copywriters and designers to craft messages and campaign content.
• Coordinate posts and announcements across Telegram, Instagram, and other channels.

• Track performance and generate reports in Google Sheets and internal dashboards.

   

🤝 Cross-Functional Collaboration

• Manage tasks in ClickUp and Jira — track CRM/retention projects end-to-end.
• Collect requirements from Marketing, Product, VIP, and Support teams.
• Participate in planning meetings for campaigns and promotions.

• Ensure timely delivery of materials from designers and copywriters.

   

📊 Reporting & Analytics

• Maintain internal dashboards and reporting in Google Sheets.
• Analyze campaign effectiveness and user engagement metrics.

• Provide actionable insights and recommendations for retention improvement.

   

⚙️ Tools & Platforms

• Customer.io / Smartico — CRM campaigns and automation.
• Google Sheets — tracking and reporting.
• ClickUp / Jira — task management and coordination.
• Miro — planning and visualization.

• Telegram / Instagram / other social media channels — campaign posts.

   

💡 What We Expect

• Proven experience in retention, CRM, or loyalty programs.
• Strong understanding of segmentation, lifecycle campaigns, and trigger-based communications.
• Analytical mindset with strong Excel / Google Sheets skills.
• Excellent organization, attention to detail, and teamwork.

• Bonus: experience in iGaming, FinTech, or digital product marketing.

   

🚀 What We Offer

• Dynamic international team and collaborative environment.
• Opportunity to shape retention strategy and make a direct impact.
• Modern tools, clear processes, and supportive colleagues.
• Flexible schedule and remote-friendly setup.