Head of Retention

We are an iGaming company with 5+ years on the market and a team of 1300+ professionals.

Our portfolio includes 10+ successful projects that are popular among clients and operate in Tier 1–3 countries.

 

We’re looking for a Head of Retention - a strategic leader who will develop and scale multi-channel retention strategies, boost key performance metrics (LTV, ROI, Retention Rate), and guide the team toward excellence.

🛠 Responsibilities

• Build and execute a comprehensive Retention & CRM strategy across multiple iGaming projects.
• Plan and launch multi-channel marketing campaigns (email, push, SMS, messengers, calls).
• Segment user base, design personalized offers, and develop automated communication flows.
• Analyze player behavior and campaign performance using metrics such as Retention Rate, ARPU, ROI, Churn, Conversion.
• Manage and optimize CRM platforms and marketing automation tools.
• Lead a team of CRM specialists: set goals, monitor performance, and mentor professional growth.
• Collaborate with marketing, analytics, dev, and creative teams to synchronize initiatives.

• Stay up to date with industry trends and apply best retention practices in iGaming.

   

🧠 Key Skills & Experience

• 2+ years of experience as Head of CRM, Retention Lead, or CRM Manager.
• Proven experience managing a team of 5+ people.
• Deep understanding of player lifecycle, segmentation, and engagement flows.
• Strong knowledge of A/B testing, data analysis, and KPI optimization.
• Hands-on experience with CRM & ESP platforms (Smartico, Customer.io, Emarsys, etc.).
• Understanding of multi-channel marketing and retention mechanics in iGaming.

• Proficiency with analytical tools (Google Sheets, Power BI, Looker Studio).

   

💡 Nice to Have

• Experience developing loyalty or VIP programs, dynamic bonuses, or cashback systems.
• Knowledge of dynamic segmentation logic (LDD, wager, GGR, churn).
• Awareness of compliance and communication regulations in different regions.
• Experience scaling retention strategies across multiple GEOs (EU, LATAM, SEA).

  Why Join Us:

🏡 Remote work (Mon–Fri, 10:00–19:00 UTC+2).

🏖️ Paid vacation & sick leave, plus a day off on your Birthday 🎂.

💸 Competitive salary – your expertise will be valued.

🤝 Participation in internal company events & knowledge sharing.

🚫 No micromanagement, no rigid hierarchy – quick decisions & open communication.

📈 Guaranteed professional development & new skills growth.

If you’re ready to take responsibility for finances in a fast-growing iGaming company, we’d love to hear from you! 🎉