Product Marketing Manager

We’re now expanding into the Mental Health space with a new venture. Our mission is to help people find peace in chaos, build resilience, and live fulfilling, balanced lives.

This is a unique opportunity to join Applyft’s Mental Health Unit at an early stage as a Product Marketing Manager— to drive growth, shape positioning, and craft marketing experiments that directly influence millions of users worldwide.

Your Mission

You’ll become the bridge between product, marketing, and analytics, responsible for discovering insights, designing growth strategies, and optimizing performance through data-driven experimentation.

You’ll work hand-in-hand with the Product Manager, creative, and performance marketing teams to transform hypotheses into measurable results — ensuring our users not only find us, but stay, engage, and grow.

What You’ll Do

• Drive growth of the Mental Health product through funnel optimization and A/B testing
• Own unit economics: analyze metrics, identify growth levers, and optimize for LTV/CAC balance
• Build and iterate user acquisition funnels (web + mobile) in collaboration with the product and marketing teams
• Conduct research — user behavior, competitors, and market trends — to uncover insights for positioning and messaging

• Develop and test value propositions that resonate with users emotionally

   

About You

• At least 1 year of experience as Product Marketing Manager / Growth Manager / Product Manager in B2C products
• Strong analytical mindset and proven experience connecting data to business outcomes
• Practical understanding of A/B testing methodology and statistical validation
• Experience working with Tableau, GA, Amplitude, and similar analytics tools
• Data-driven approach combined with creativity and product intuition
• Excellent communication and collaboration skills
• High level of autonomy in decision-making, flexible and capable of adapting to changing conditions.
• Ability to learn quickly and manage large amounts of information;

• English proficiency at B2+ level

   

Will be a plus:

• Experience in Mental Health, EdTech, or Wellness products

• Experience with AI-driven content creation (text, visual, or generative tools)

   

Why is this a great opportunity to join our Mental Health startup?

• Join at a crucial scaling stage — from MVP to a global product
• Build your career and potentially rise to a Head of Growth position;
• Work on a product that can make a real difference in people’s lives by enhancing their mental well-being;
• Opportunity to work with global markets and directly influence the business’s success;

• Join a team that values creativity and innovation, with no legacy systems or bureaucracy to slow you down.

   

We Offer

• Remote-first culture: work from anywhere or from our Lisbon office
• Comprehensive health insurance and sport compensation
• 20 paid vacation days + 20 paid sick days
• Education budget for courses, training, and conferences
• Corporate English classes

• Engaging corporate events and team-building activities

   

If you’re passionate about mental well-being, data-driven growth, and products that truly make a difference — we’d love to hear from you 💚