CRM Manager

We are building our CRM function from scratch within a fast-growing iGaming company. That’s why we are looking for a proactive CRM Manager to design player retention strategies, launch automated journeys, and set up a campaign calendar that drives engagement and growth. This is a hands-on role with a lot of freedom and the opportunity to shape how CRM works in our business.

Key Responsibilities:

• Develop and implement CRM strategies to retain and reactivate players (Email, SMS, Push, On-site, In-app).
• Segment the player base according to activity, behavior, and lifecycle (RFM analysis, VIP levels, LTV groups).
• Build automated communication flows (welcome journeys, reactivation, up-sell).
• Manage the CRM campaign calendar (promotions, tournaments, cashback, seasonal events).
• Analyze campaign performance (Open rate, CTR, CR, ARPU, ROMI) and prepare reports.
• Collaborate with Marketing, Product, and VIP teams to align CRM initiatives.

Requirements:

• 2+ years of experience as a CRM / Retention Manager in iGaming.
• Strong understanding of player lifecycle and retention KPIs.
• Hands-on experience with CRM platforms (Smartico, Optimove, Emarsys, Braze, or similar).
• Solid knowledge of segmentation and automation workflows.
• English at Upper-Intermediate level (B2+) or higher. Additional languages (ES, DE, GR) are a plus.

Compensation & Benefits:

• Performance-based bonuses after the probation period (linked to retention and NGR KPIs).
• Flexible location: Cyprus, Europe, or Ukraine (relocation to Cyprus possible but not required).

What we offer:

• Time Off. 21 working days of paid vacation, 25 paid sick leave days (no doctor’s note required), and 3 fully paid personal days per year
• Learning & Development. $600 annual budget for courses, conferences, or mentorship — whatever helps you grow
• Business Travel. Visits to our main office in Cyprus and international conferences — meet the team in person and stay on top of industry trends
• Team Culture. Regular team buildings, offsites, and company events — we work hard but also celebrate together
• Autonomy & Ownership. Transparent processes, no micromanagement — we trust you to take the lead and drive results.