Marketing specialist

We’re looking for a skilled and proactive Marketing Specialist with 3+ years of experience in digital and strategic marketing.
This role combines creativity, analytical thinking, and project management to build strong brand awareness, generate leads, and support business growth across multiple channels.

Key Responsibilities

• Develop and implement marketing strategies aligned with company goals
• Plan and execute multi-channel campaigns (PPC, SMM, email, PR, content marketing)
• Conduct market and competitor research to identify growth opportunities
• Manage content planning and social media presence across key platforms
• Collaborate with designers, copywriters, and external agencies to deliver campaigns
• Monitor and analyze campaign performance using Google Analytics, CRM, and BI tools
• Prepare regular reports and actionable insights for management
• Support branding, product launches, and community engagement initiatives

Requirements

• 3+ years of hands-on experience in marketing or digital marketing
• Strong understanding of SMM, PPC, SEO, email, and content marketing
• Proficiency with marketing analytics tools (Google Analytics / GA4, Looker Studio, Meta Business Suite, HubSpot or similar CRM)
• Excellent communication, organization, and project management skills
• Creative mindset with an analytical approach to performance optimization
• English level — Upper-Intermediate or higher

Nice to Have

• Experience in Fintech, SaaS, B2B, or Crypto industries
• Familiarity with marketing automation tools and AI-based analytics
• Basic knowledge of brand management and digital PR