Product Marketing Manager

We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. 
 

This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience
 

We are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?
 

About your role: You will own the full cycle of marketing experimentation from testing and automation to analytics and growth insights, helping our products scale globally and drive millions of new users

In this role, you will

• Build a full methodology for testing Landing Pages and Store Pages — from experiment design and result logging to hypothesis iteration and planning future tests
• Optimize and automate the analysis and reporting process for all experiments
• Run Custom Product Page experiments in App Store and Google Play for multiple company apps
• Establish a continuous testing framework for Landing Pages across our product portfolio
  Manage localization of Landing Pages and Store Pages when entering new markets
• Develop automated Tableau reports for PMM activities (ASO, Custom Product Pages, Web2App initiatives)
• Conduct regular competitive research to improve the full product-marketing funnel 
• Implement and maintain marketing automation systems: analytics pipelines, auto-rules, postback delivery, and ad network integrations

It’s all about you

• 2+ years of experience as Product Marketing Manager, Marketing Automation Manager, or similar
• Proven experience in analyzing and optimizing web funnels
• Experience in implementing marketing automation workflows (analytics, campaign management, creative testing) 
• Solid understanding of Custom Product Page optimization in App Store and Google Play
• Proficient with AppsFlyer, Google Analytics, Tableau, and familiar with key marketing metrics
• Confident in project management tools (e.g., Jira) and cross-functional collaboration
• English level B2+ (both written and spoken)
• Excellent communication skills and ability to work with marketing, product, analytics, and design teams
• Strong analytical and data-driven decision-making mindset
• Able to prioritize and deliver in a fast-paced, high-load environment
• Proactive, fast learner with sharp critical thinking and structured problem-solving skills
   

Would be a plus:

• Hands-on MarTech background: setting up integrations with ad networks and analytics systems, validating tracking setups
   

What we offer

Care and support: 

• 20 paid vacation days, 15 sick days, and 6 additional days off for family events
• Up to 10 additional days off for public holidays
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Online yoga with an instructor certified by the Ukrainian Federation of Yoga
• Financial and legal support
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine
   

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule 
• Modern equipment or depreciation of your own tools
   

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events
   

Hiring process

• Intro call
• Technical interview
• Test Task
• Final interview
• Reference check
• Offer