B2B Marketing Lead (Service IT / AI / Custom Development)

Yarandin Inc. is a service IT company with Ukrainian roots, working with international clients. We build web products, SaaS solutions, AI tools, and business automation systems.

We are looking for a strong B2B marketer who can take ownership of marketing as a system, not just run isolated activities.

We need someone who thinks in terms of:

• ICP
• positioning
• channels
• pipeline
• SQLs / deals
• marketing economics

What you will do

• Build and continuously improve the marketing strategy for a B2B service IT company
• Work with founders to define and prioritize ICPs / market segments
• Identify and focus on the channels that can actually generate qualified demand
• Strengthen the connection between marketing + leadgen + outbound + sales
• Build a structured system of:
  • hypotheses
  • experiments
  • analytics
  • reporting
• Shape requirements for:
  • case studies
  • landing pages
  • messaging
  • content
• Work not only on “presence” but on pipeline and demand generation
• Set goals, KPIs, and budgets and drive execution
• Improve lead quality and influence revenue, not just marketing activity

What matters to us

• Experience in B2B marketing / growth / demand generation
• Experience with service IT / custom software / software development / AI services
• Understanding of how service businesses with longer sales cycles actually sell
• Ability to think through:
  • positioning
  • segmentation
  • unit economics
  • conversion logic
• Ability to bring not only execution, but also ideas, ownership, and point of view
• Ability to build structure independently, without waiting for step-by-step instructions

This role is NOT for someone who

• is strong only in content / SMM / design, but weak in strategy
• expects founders to build the marketing logic for them
• confuses activity with results
• does not understand the difference between product marketing and service marketing

Big plus

• experience with:
  • LinkedIn outbound
  • email outbound
  • ICP research
  • directory / marketplace channels
  • B2B SaaS or custom software services
• experience managing SDR / leadgen / contractors
• ability to work with case studies, landing pages, and sales enablement materials

What you get

• Direct impact on company marketing and sales
• A chance to build a real system, not just “do content”
• Direct access to founders and fast decision-making
• A team that is open to experiments, clear thinking, and fast iteration
• Space for ownership and professional growth

In your application, please include:

1. Which B2B service or IT companies you have worked with
2. What marketing system or channel you actually built
3. What results it delivered
4. How you usually approach ICP and channel selection