Demand Generation Manager

About Streamline
Streamline is an AI-powered supply chain planning SaaS platform that empowers businesses with smarter forecasting, optimized logistics, and strategic agility. Fast-growing and innovation-driven, we’re looking for a strategic marketer to build and scale our demand generation engine—and bring measurable impact to our revenue pipeline.

Role Overview
We're looking for a Demand Generation Manager—a self-starter who thrives in dynamic environments and can both shape strategy and execute with precision. You’ll design multi-channel campaigns across email, social, webinars, ABM, paid media, and more—creating a full-funnel engine from awareness to conversion. Analytical rigor, creativity, and relentless optimization should guide your every decision.

Key Responsibilities:

• Strategy & Campaign Execution
• Define and execute a comprehensive demand generation strategy tailored to our key segments—leveraging email, social media, paid ads, search, webinars, content syndication, ABM, and more.
• Analytics & Optimization
• Track campaign KPIs (MQLs, CPL, CAC, conversion rates, pipeline contribution, sales velocity), analyze performance data, and consistently optimize for ROI and efficiency.
• Collaboration & Alignment
• Partner closely with sales, product, and content teams to align messaging, define ICPs, personalize outreach, and build ABM programs.
• Performance Reporting
• Regularly analyze, report, and optimize the demand generation program based on ROI and sales effectiveness
• Experimentation & Innovation

• Test and implement new channels and tactics, including AI-powered tools and emerging platforms, to continuously drive performance gains.

   

What We’re Looking For:

• Experience & Expertise: 3–6+ years in demand generation or growth marketing—especially in B2B SaaS environments. Proven track record of generating high-quality pipeline.
• Technical Proficiency: Hands-on experience with marketing automation & CRM software (HubSpot), paid platforms (LinkedIn Ads, Google Ads, etc.)
• Analytical & Data-Driven: Strong aptitude for performance analysis, data interpretation, and budget/target setting. Comfortable building attribution models.
• Strategic & Detail-Oriented: Ability to craft strategy AND oversee execution. Strong project management skills, attention to detail, and a hands-on approach.
• Collaborative Communicator: Excellent verbal and written communication skills, paired with ability to work cross-functionally and influence stakeholders.

• Growth Mindset: Curious, ambitious, entrepreneurial. Enjoys fast-paced challenges and driving measurable results.

   

What We Offer:

• An opportunity to build and own a demand generation engine for a market-leading AI SaaS platform.
• A fast-paced, innovative environment where experimentation and creativity are valued.
• Close collaboration with sales, product, and leadership—your work will have a direct impact on revenue growth.
• Professional development opportunities and access to cutting-edge marketing tools.
• Remote-first flexibility, allowing you to balance career and lifestyle.
• A supportive and collaborative culture that values initiative, curiosity, and results.