PPC specialist

Light Apps Studio is seeking for experienced PPC Specialist to boost the team’s performance 🚀 If you already have experience, understand how things work, and are eager to grow — we’d love to have you on our team.

With Light Apps, you could be responsible for a portfolio of over 500 mobile products that already show positive economics, so you’ll never get bored.
 

Location: Warsaw. Office / Hybrid

Format: Full-time

Seniority: Middle+, Senior
 

What you’ll do
 

• Develop promotion strategies for our mobile applications
• Planning, implementing and managing PPC campaigns across Google Ads (including search, display, pMax)
• Conduct keyword research and create targeted ad groups to maximize reach and ROI
• Utilize data analysis to optimize performance and budget allocation
• Track and report on KPI’s, provide regular updates on the performance
• Monitor, analyze and report on campaign performance metrics, providing actionable insights for continuous improvement
• Analyze user journey data to identify drop-off points and recommend landing page optimizations
  
   

What we’re looking for
 

• 3+ years of experience as PPC/UA Manager
• Experience of working with web funnels for mobile apps
• Proficiency in Google Ads (search/display/pMax), Google Analytics and related tools
• Experience of full cycle managing PPC campaigns: launch, analysis, optimization, scale
• Experience of managing big budgets
• Understanding of the marketing funnel and the main metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS)
• Proficiency in Google Sheets / Microsoft Excel
• English level — Intermediate
• Strong analytical skills with a focus on data-driven decision
• Experience of working on multiple projects
   

What we offer
 

• A fast-growing environment with minimal bureaucracy
• Support for professional development
• 15 vacation days
• 15 paid sick days
• Compensation package covering health insurance or sports or mental health support (your choice)