PPC specialist

Light Apps Studio is seeking for experienced PPC Specialist to boost the team’s performance 🚀 If you already have experience, understand how things work, and are eager to grow — we’d love to have you on our team.

With Light Apps, you could be responsible for a portfolio of over 500 mobile products that already show positive economics, so you’ll never get bored.
 

Location: Warsaw. Office / Hybrid

Format: Full-time

Seniority: Middle+, Senior
 

What we're looking for

• 2+ years of experience as PPC/UA Manager
• Experience of working with web funnels for mobile apps
• Proficiency in Google Ads (search/display/pMax), Google Analytics and related tools
• Experience of full cycle managing PPC campaigns: launch, analysis, optimization, scale
• Experience of managing big budgets
• Understanding of the marketing funnel and the main metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS)
• Proficiency in Google Sheets / Microsoft Excel
• English level — Intermediate
• Strong analytical skills with a focus on data-driven decision
• Experience of working on multiple projects
   

Nice to have

• Practical experience in any other media source (ex. Meta Ads, Bing Ads, Twitter, ASA, TikTok etc)
• Understand the workflow of mobile analytics systems (Google Firebase, Appsflyer)
• Experience of working with BI systems
   

What we offer

• A fast-growing environment with minimal bureaucracy
• Support for professional development
• 15 paid vacation days
• 15 paid sick days
• 5 paid days off
• Benefit bar