SEO Team Lead (iGaming)

Kraken Leads a dynamic company with Ukrainian roots, providing comprehensive SEO solutions for iGaming products for over 6 years.

We are looking for an experienced and results-oriented Team Lead SEO who can take full responsibility for client SEO directions and team management: from developing strategy and financial models to scaling results and building a stable profitable business.

Requirements:

• Experience in building and managing an SEO team (full cycle: selection, adaptation, processes, motivation, KPI) with reaching the break-even point;
• Proven success in competitive niches (iGaming, Dating, Nutra, Betting and other high-risk) - top 3-5 facts for XXX queries;
• Experience working with JS projects (React, Vue, Angular): indexing, ranking, SSR (consultative);
• Experience in managing multi-regional projects (canonical, hreflang);
• Strong management skills: strategy building, role distribution, employee development, training for complex projects, conflict resolution;
• Business thinking: P&L, KPI, assessing team effectiveness in numbers;
• Deep understanding of SEO (technical, content, link building, analytics) and monitoring results with deadlines;
• Proficiency in analytical tools: GSC, GA4, Ahrefs, Semrush, Bing Webmaster Tools, etc. (strategic level);

• English - from B2 level.

   

Responsibilities:

• Development, coordination and implementation of SEO strategy for international client projects (Google, Bing, local search engines);
• Management of link building strategy taking into account regional specifics: anchor lists, donor control, work with different markets;
• Participation in team formation and scaling: hiring, adaptation, training for JS/multi-regional projects, motivation and KPIs;
• Ensuring the achievement of planned team results within the established deadlines for client projects: growth of organic traffic, positions, conversions;
• Ensuring regular communication of the team with related departments and client teams to achieve business goals;
• Planning, together with SEO specialists and the content department, content strategy for multi-regional sites: clustering, semantics, TOR for editors, quality control and localization;
• Working with analytics: Google Search Console, GA4, Ahrefs, Semrush, Bing Webmaster Tools, BI tools;
• Implementation and testing of AI tools for SEO automation.

Why it’s comfortable to work with us:

📚 Development without limits: Clear professional roadmap, personal budget for courses and trainings, annual skill upgrade your career grows together with the company.

🌍 Flexibility and balance: Start your working day anytime between 8:00 and 11:00, work remotely from anywhere, or drop by our Kyiv coworking space for networking and team vibes.

💚 We care about you: 17 paid vacation days + additional day-offs for holidays, 100% paid sick leaves, and a wellbeing budget for sports, healthcare, or your favorite hobby.

📄 Zero bureaucracy: We handle all legal and accounting matters you focus purely on performance and results.

💪 Energy and achievements: We run, do yoga, launch challenges, and celebrate both personal and team victories because success feels better together.

🎯 Smooth start and full support: Friendly onboarding with a buddy, ongoing feedback, transparent goals, and a clear understanding of success metrics.

💬 Open communication with leadership: Direct access to C-level, regular all-hands meetings, and transparency in decisions your voice is always heard.

💰 Transparent compensation: Your income grows with your results. We value fairness and reward performance.

🚀 Your journey to joining the team:

Resume review — we carefully evaluate your background and experience.

Interview with a recruiter — to align expectations and share details about the role.

Technical/manager interview — meet your future manager and discuss real tasks.

Paid test task — a chance to show your approach and skills in action.

Final interview with the CEO — friendly chat about vision, values, and growth.

Offer and onboarding — welcome to Kraken Leads, where your next chapter begins!